The driving force that skyrockets the performance of any business on the online platform is Website Speed Optimization. It is also a prominent factor that affects the ranking of the search engine results. The experience of a visitor on your website must not include waiting or disruption at any point on your website. It not only kills a pre-qualified lead but also affects the search engine ranking of your website.
So, to ensure that your business stays at the top in bestowing the smooth experiences of the customers, ranking results, and others, get started with the ultimate guide to boost website speed and performance optimization.
A variety of Website Hosting is available in the market ranging from economical options to expensive ones with high-end features. Survey the requirements of your online platform to upgrade it to various kinds of plans like a dedicated server, VPS (Virtual Private Server) Hosting, and others. It will help you for faster load times of the web pages, processing power, and better performance of many other parameters.
Images are an integral part of any Website Speed Optimization Guide. It enhances engagement and gives a better perspective to the visitor about your product. But, large size images on one’s website can slow down the loading speed of that particular web page or the entire website. Images with a size greater than 100 kb tend to take more time to load, thus disrupting the user experience on your online platform. To rectify this issue, you can compress the image to deliver a flash loading speed of the web page for the user.
Lazy Loading is the technique in which a particular section of the web page loads at the time when the visitor scrolls down to see it. It drastically reduces the website loading speed and thus offers a smooth experience to the user. For instance, up to a 1 % hike in revenue in noticed in ecommerce websites with every 100ms of page speed optimization. It drops down the server bills and saves on the bandwidth for the parts of the website that are not viewed by the user.
Caching refers to the storage of a file on temporary storage so that you can retrieve it whenever required. It is a crucial practice of website speed optimization and website maintenance. With the utilization of this feature on your website, the data is saved instead of reloading every time for a particular user when they access your website. Various forms of caching are available that you can utilize as per the demand of your website. These are browser caching, page caching, and database caching. It is activated on your website through manual code, general settings, and others.
Smartphones have become more accessible and are used in a higher percentage to explore one’s website. The performance of your website must be the same on the desktop as well as the mobile. It should be highly efficient and offer the same functionality on both devices. Google has launched an AMP (Accelerated Mobile Pages) project for optimized mobile web browsing, and AMP pages load even in slow network. Apart from these benefits, Accelerated Mobile Pages helps in improving website ranking as well.
Redirects are a functional tool that takes the user to the live pages of your website in case you eliminate any content from your website. But, a high number of redirects can become a hurdle in the faster loading speed of your website. It is due to the reason that extra HTTP requests are needed in the redirects. Maintain a significant number of redirects on your website as per the need so that it does not affect the loading speed.
Reduce the number of files on your website as, more the number of files, the more is the loading speed of any section of the website. Ensure that you maintain consistency in the HTML and CSS code. You can also choose to rework on your HTML and other code to eliminate any points of disruption in the web speed optimization.
CDN or Content Delivery Network is a way to supercharge your website performance that stores multiple copies of the website at various geographic locations. The content loads at a faster pace with the help of the nearest server location to the user. This way, web traffic is dispersed, and loading time increases. It also enhances the overall ranking of the website in search engine results.
Utilize various tools after you imply all the website speed optimization tips mentioned above on your website to check the performance of the same. It will help you check the efficiency of your website to drive a lead to the sales funnel and get you a payable customer.
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