Keep Your Website Out of Trouble! Top 10 Tips for Legally Compliant Website!

By | Date posted: | Last updated: August 23, 2021
Compliant Website Development

Do you have a website, but are you unsure whether it is actually legally tip top clean and in order? With regard to data protection, imprint and image rights, you as the website operator are lurking a number of warning pitfalls that can cost you dearly.

So that this doesn’t happen to you at all, we show you 10 tips and to-do’s for your company website:

1. Secure your site with HTTPS

Basically, all websites on which personal data is collected must be SSL-encrypted – in any case wherever contact forms or newsletter subscriptions are concerned. You can tell whether a page is encrypted by the URL “https” and by the green lock in front of the URL. Check out Importance of SSL Certificates for Website Legal Requirements.

2. Update your privacy policy & imprint

With regard to the data protection declaration, new information requirements. Name of the operator of the website, contact details, if necessary, data protection officer, purpose of data processing, legal basis, storage period, cookies, server log files, objection clause, right to lodge a complaint, right to data transfer, and much more.

3. Test Your WordPress Forms

Contact form, appointment, call back service, inquiry, etc. In each form you can only collect the personal data that is actually needed. To subscribe to a newsletter, for example, you only need the email address, not the first and last name. And: with every form, there must be an indication of why the data is required and on what legal basis you process it and what happens to it.

4. Check out your social media plugins and embedded videos

The social media plugins provided by Facebook and Co. Collect personal data unnoticed by the website user and can thus create detailed personality profiles. Just like embedded YouTube videos. So, replace your social media plugins with Shariff buttons and use the “extended data protection mode and the double-click solution” for YouTube videos.

5. Check your statistics tools

Do you use Google Analytics or similar to analyse how many visitors come to your page? Then you have to adjust the tracking code and anonymize the IP addresses, conclude a contract with Google for order processing and point this out in the data protection declaration. In addition, there must be a link to the Google Analytics usage and data protection provisions and an objection option (the so-called opt-out function).

6. Inform about cookies

Almost all websites use cookies. These are these small files that store data locally on the device in order to recognize the user and make it easier for them to surf the website. When the page is called up for the first time, the user must give their consent in the so-called cookie warning that they agree.

7. Check your newsletter

MailChimp, or myEmma – those who use newsletter services must conclude an order processing contract with the service provider. The registration form must also be revised – it must state what the newsletter is used for and what information subscribers receive when they register for it.

8. Do you need a contract for order processing with your provider?

If your web host takes on tasks that process personal data, such as email management or email archiving, then there is order processing and you must conclude a contract for order processing.

9. Copyrights

Do you have photos of your team or employees on your website? Then you need written consent that they agree. For stock images, you must provide the photographer, image number and portal where you bought it.

10. No plan? Then ask us!

Sounds pretty complicated, what? But everything is half as wild! We are offering UI/UX Web design, ADA compliant website design and web development services to help you avoid legal battles and penalties. Our dedicated team is capable to handle simple to complex accessibility requirements for clients from diverse industry sectors. We deliver a Compliant website design that is accessible for everyone.

Do you have any questions or require any help to make your website legally compliant? We are happy to assist you. If you are looking for a Web Development, Website Maintenance Service, Website Design Service and Other Related Web Development Services, for more information, Please Explore our Web Development Services!

Disclaimer – *The information contained on this page is provided for informational purposes only, and should not be construed as legal advice on any subject matter. We request you to consult a professional lawyer or agent to get legal advice on any subject matter. You should not act or refrain from acting on the basis of any content included in this site without seeking legal or other professional advice. The contents of this site contain general information and may not reflect current legal developments or address your situation. We disclaim all liability for actions you take or fail to take based on any content on this site. The operation of this site does not create an attorney-client relationship between you and Skynet Technologies.

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!
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HTTP to HTTPS Redirection Guide – The Importance of SSL Certificates in Search Engine Rankings!

By | Date posted: | Last updated: April 20, 2021
http to https redirection

HTTP (Hypertext Transfer Protocol) is the protocol for the transmission of data on the Internet. Since there is no encryption, data can be manipulated and tracked by attackers. This is where SSL (Secure Sockets Layer) or the successor TLS (Transport Layer Security) comes into play. These certificates encrypt the data traffic and secure the transfer between browser and web server. This means that the communication cannot be read or falsified. HTTPS is combination of HTTP and a security certificate.

All common web browsers now enforce a minimum requirement for websites that install an SSL certificate and change their URL root from

http: //

to

https: //

.

If you own a website that doesn’t, it will be marked as “Not Safe” for visitors. In other words, website owners have no choice but to ensure that their websites support encrypted connections. The good news is that this change will give you more valuable benefits.

So, buckle up securely because it’s time to take a trip into the exciting world of SSL Certificates

So, buckle up securely because it’s time to take a trip into the exciting world of SSL Certificates.

Importance of SSL Certificate

If a visitor lands on a website that is not protected by a kind of SSL certificate (Secure Sockets Layer), Visitor will see

https: //

at the beginning of the website address in the browser bar.

Until recently, this was a perfectly acceptable way to transfer information over the Internet, as long as the website did not require credentials or collect sensitive information from visitors.

However, times have changed. HTTP connections now perceived as insecure.

All information transmitted via an HTTP connection is susceptible to manipulation, misuse or theft. Your visitors deserve to know that any data they share with you protected from prying eyes.

The successful installation of an SSL certificate on your website changes the address of the browser bar to

https: //

and clearly shows the visitors that their connection is encrypted. This encrypted connection ensures that the server authenticated and the data protected during the transfer.

It’s no wonder that mainstream web browsers have made HTTPS the new standard for website security.

The certificate encodes this data, for example

  • Payment information
  • Log-in and registration data
  • Uploaded documents
  • Entry forms

In terms of language, SSL is still used, although TLS is meant.

Why HTTPS is Good for ecommerce?

A secure connection is not only part of the “good tone” not only in ecommerce store. Chrome and other browsers now display the message ” Not secure ” on HTTP pages. It’s a killer for every conversion. If the page is secure, however, a lock symbol appears. The user trust is higher with an encrypted page, especially when security-relevant data is requested, such as in the banking or ecommerce sector. It also protects the user from phishing and sniffing. In addition, HTTPS has been an official ranking factor since 2014.

What you need to consider when switching to HTTPS

Start by crawling your website so that you can capture all the URLs including the images and scripts. In addition, you must not forget to move all of your subdomains, for example, all country domains.

What happens when your SSL certificate expires?

If the certificate has expired or is invalid, the browser also displays a non-secure connection. As a result, you miss your actual goal, namely user trust. Choose your certificate to match your website and your needs. The key should be at least 2,048 bits long.

Change page URLs with 301 redirect

With the permanent 301 redirect, you redirect every HTTP page to HTTPS. A command in the. HTC access file that configures the settings of the Apache server is sufficient. Alternatively, you can enter the command in the config file. Both approaches make your work easier since you don’t have to make the changes in each file individually. How to avoid duplicate content. The search engine otherwise evaluates the HTTP and HTTPS versions as different pages and expects different content. Avoid so-called redirect chains, i.e. multiple redirects.

Internal linking

Especially in the navigation and body text, you shouldn’t forget to adjust the internal link. Check these references despite the 301 redirect. Depending on the CMS, you may have to do it manually. With a large number of internal links, however, there is also a script-based solution that searches for and changes all links in the database without HTTPS. Store the hreflang attributes in the HTML head also with HTTPS.

Integrate all resources with SSL

Don’t forget to load the integrated images, scripts and CSS files with the SSL / TLS certificate. Otherwise, there is a risk that mixed content (HTTP and HTTPS) will arise. This delay indexing or even prevents it in the worst case. In addition, the browser classifies pages with mixed content as “not secure”. At this point, you should also check your embedded content such as tweets, YouTube videos or advertising.

Backlinks & social media links

If possible, try to adapt high-traffic backlinks to HTTPS. You can find out which ones deliver a lot of traffic in Google Analytics, for example. Contact the link providers and webmasters, usually, no problems are changing the link target. If necessary, you can also carry out the update yourself, for example in business directories. In this context, do not forget the references on social media channels. The link on Google MyBusiness is also important. Without adaptation, the data from it continues to run on the HTTP page in the Google Search Console.

Use Canonical tags

The canonical tag shows Google in Duplicate Content which URL should be in the index. So that everything is correct here, you should tag the day with the HTTPS address. This is the only way Google plays the right variant in the index or in the search results.

PPC (Pay Per Click)

Only if you switch your PPC landing pages to HTTPS will your landing page value not be affected. Otherwise, the user receives an unsightly message: “Not sure”. The user is unsettled. This is particularly problematic when you place ads.

Sitemap

For Google, the XML sitemap is a kind of table of contents for a website. It makes crawling easier for the bot. Therefore, it is important that you also revise these when switching to HTTPS. You should also make the adjustment in the Google Search Console and observe it there. This makes the search engine’s job easier because it finds the new URLs faster, easier and directly, which in turn relieves the crawl budget. If Google News is relevant to you, you should also renew the sitemap there. You have to apply for this directly from Google. Don’t forget the HTML sitemap.

Google Search Console and Google Analytics

Since the two variants are strictly two different pages, you have to create a new property for your HTTPS page in the Google Search Console. However, do not delete the HTTP version, otherwise you will no longer be able to carry out controlling and monitoring. With the new account, you have to redefine the geo-targeting and disavow file and reconfigure the URL parameters. In the console, you can submit important pages directly to Google via “Retrieval as with Google”. You also have to relink the Search Console to Analytics so that the data arrives. It also helps if you set HTTPS in the properties and data view of the Analytics. Note your changes in the Analytics notes so you can understand them later.

Robots.txt

Make sure, on the one hand, that the Robots.txt file is accessible even under HTTPS. On the other hand, you have to ensure that you change everything in the file to HTTPS. Otherwise, there are problems with crawling, because the bot only goes to the pages it is allowed to go to.

Benefits of upgrading to HTTPS connection

Good for your bottom line: Avoiding this “not sure” warning is a sufficient reason in itself to install an SSL certificate. If you continue to use an HTTP connection, you are likely to lose a significant amount of site traffic – a recent CA Security Council report found that only 2% of customers surveyed were happy with “unsafe” HTTP warnings – Overcome connection.

Improved performance: Having a website with slow loading times can be very detrimental to visitor retention. Encrypted connections are required to unlock the latest speed and security features.

Increased search engine ranking: This is a big deal – Google uses SSL as a ranking factor and prioritizes websites with secure HTTPS connections over those without. Differentiate yourself from the competition by encrypting every page of your website.

Providing a seamless experience: Visitors are put off if they deal with multiple pages on your website, only to get a “not sure” warning on pages that have not protected them. Providing a consistently encrypted and secure experience will help ensure that visitors do not encounter barriers and warnings when exploring your website.

Business validation is also important: HTTPS is no longer optional if you want to build business relationships online. SSL certificates authenticate your identity so that visitors know that you really are at the other end of their connection; potential customers may not trust your website without one.

What is Next?

Have you observed all the points and switched your website to HTTPS? Now it is time to monitor the page permanently. This is the only way to identify errors early on and take countermeasures. Above all, keep an eye on indexing, traffic, rankings and visibility. The clicks and impressions of the HTTP variant should decrease, the HTTPS should increase. Keep in mind that with large pages it can take up to a year for all HTTPS pages to go into the index and for the HTTP to drop out. Smaller fluctuations in the ranking are normal, but if you notice major changes, you should research the problem.

Conclusion

The basic thing to learn from this blog is that all websites, web applications and systems should have strong and secure authentication.

We know how important it is that your website is as secure as possible. We want all of your customers to feel safe and protected while surfing, so the inclusion of an SSL certificate is an essential mandate for your website.

If you need help setting up SSL installation for your website or planning a new project or your website is not being indexed by Google? We are happy to assist you. Please Explore our SEO Services! We also provide regular website maintenance services from a small content update, webmaster sitemap updates, bug fixing, troubleshooting, critical security updates, SSL certification, module configuration, installation to version upgrades and much more. For more information, explore our website maintenance services.

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!
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Website Optimization Checkpoints – 10 Tips to Boost the Homepage of your Website

By | Date posted: | Last updated: August 21, 2021
Website Optimization

In the following, we clarify why not only the content but also the design of the homepage and especially the homepage is so important.
It rumoured that home pages are losing importance due to modern search engine optimization (SEO). With the help of SEO, users land directly on a subpage that corresponds to their search intent. As a rule, you can still get to the home page with a second click. This disproves this rumour and shows how important a good home page is. The home page is what a potential customer, applicant or business partner sees. It acts as a figurehead and advertising flyer and is significantly involved in what impression the user gets. The decision of whether a website appears attractive, informative and trustworthy is made within a few seconds.

The first impression must, therefore, be convincing and encourage further use. Here are some tips:

1. Describe goal

Since the first impression is crucial, it must be clear right at the beginning which brand or company it is and which products, services or information are offers. That is why the presentation of your logo with a short explanation is particularly important. Suitable positions for this are at the top left or in the middle, where the gaze, according to reading habits, goes first.

2. Focus on Search field & navigation

When entering a search query, there is often a deliberate intention to buy. The provision of search fields enables the user to quickly and easily search the website. Search fields are particularly useful for online shops. It is important that the search field recognizable as such at first glance through the input field and button. Intuitive and clear navigation on the start page is just as important. It gives the visitor an overview and knows where he is on the website. Too many points in the navigation are therefore disadvantageous.

3. Represent Seriousness & Create Trust

Not all websites on the Internet have positive intentions and are therefore avoided by users as far as possible. In order to stand out clearly from such dubious sites for customers, references, certificates, seals of approval or customer reviews should find on the home page. In this way, a brand conveys credibility and authenticity and creates trust among users. Furthermore, care should be taken when designing that no flashing elements or pop-ups are used. The placement of third-party advertising, spelling mistakes and direct forwarding to another domain also appear dubious. Content overloading and dubious promises should also be avoided. Connections to well-known brands or organizations, but also modern design with current content, support credibility. Stay with your corporate design to generate a uniform and serious appearance.

4. Constructing the content and design for target groups

A good homepage should arouse sympathy among users. The prerequisite for this is to know your persona. Both the design and the address must tailor to the target group. This way feels understood in their needs and ideas and picked up by the brand. For all target groups, it is important, for example, not to overwhelm the eye of the beholder and not to use more than three fonts. Check out Content Optimization Tips for SEO Homepage Optimization.

5. Unique selling point

The unique selling point should emphasize the unique benefit of your product or your performance compared to the competition and is considered a sales promise of your offer. You should know your target group and put their needs in the foreground. A USP, therefore, represents a clear competitive advantage and encourages consumers to buy.

6. Call to Action (CTA)

Your homepage should not only offer products or services but also invite you to use them. A call-to-action is a direct request to the visitor to perform a specific action. The wording of the call-to-action must not be too intrusive. According to the perception of the CTA, the message should trigger the necessary impetus so that users can do something in particular. They also serve to orient visitors and create additional trust in your company and your products.

7. Contact details & imprint

If the start page is successful, contact details and an imprint should also be visible. On the one hand to be able to make contact and on the other hand to strengthen the seriousness.

8. Keep Updating

Not only the design should be up to date, but also the content. If a company has new products or other news, this should show on the home page. That keeps the website alive returning visitors can always discover something new.

9. Above the fold

Modern websites are usually longer and rely on one-pages, so you have to scroll down to see all the content. “Above the fold” means the part of a website that is shown directly to the user without scrolling. So, this area is noticed first and is therefore so important. As already explained, a homepage is at least the second thing is a visitor encounter. Therefore, the above-the-fold section on the homepage must be particularly convincing. The most important elements should show here and curiosity generated.

10. Functionally sound

Designing good start pages is not just a purely creative process, the technical process should also run smoothly. It is important that a good homepage works properly and regardless of the device. The optimization of mobile devices should not be missing. Furthermore, the duration of the charging time must be taken into account. If charging takes too long, users could jump off in today’s fast-paced world.

We would also be happy to support you personally in optimizing your homepage. If you are looking for Search Engine Optimization Services, Social Media Marketing Services, Digital Marketing Services, PPC Campaign Management Services and more, Please Explore our SEO Services!

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!
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12 Reasons Why Your Business Should Invest in Web Development

By | Date posted: | Last updated: September 29, 2021
Web Development

Gone are the times when pamphlets used to be the source of successful branding! These days they are just unnoticeable piece of paper which just adds on to the trash. Today the Internet Branding has become the need of time and a vital part of our livelihood. So where the web is the far-reaching way to attract the consumers it becomes a necessity for business organizations to publicize through Web Development.

Website development is proportionate to business development. As more advanced and captivating a business website is more consumers will it attract and hence, more will be the sales and commercial development. In this pursuit, discussed below are some benefits of expending in Web Development for business.

Web Development for your Online Business Presence!

1. Brand Representative

A website represents your brand. At the times where people rush towards search engines before making any purchase the credibility of the company’s name becomes important. An effective Website Development Service will effectively portray its brand and will leave a mark of your name and identity with its micro features thus, making Web Development a major expenditure for public recognition.

2. Gaining Control

Operating your business website instead of using a landing page gives you complete control over the material of the website. Website Development allows you to configure your website as per your requirements. It enables you to modify, update, and append accordingly. Henceforth, investment in Web Development Service offers customization which makes you stand out among all your competitor’s websites.

3. Boosts Conversion Rate

A regularly updated website providing the clients with the latest content, functionalities, and features stimulate your Website Development and ultimately, boost the conversion rate. This rally in the conversion rate, consequently, increases the revenue generation. Therefore, expending in Web Development Services returns to you in the form of multiplied income and taking you a step closer to your desired turnover.

4. Rallying Customer Base

A Website develops a feeling of trust among your customers in multiple ways. Although there are numerous ways to attract larger traffic, Web Development is a lone wolf to increase your website engagements immeasurably. Moreover, investing in Web Development Services even helps you in search engine optimization process and upgrade your ranking on various searching platforms.

5. Importance of a Good UI/UX

An effective UI/UX build-up loyal clients for your business. The very first component of Website development is designing an outstanding User Interface and User Experience that shall seem appealing to your visitors, that compels your visitors to visit your place, even more, to add to your sales and production. A good UI/UX that provides users with a smooth and seamless experience hinders the customers from looking after any other competitive site. Hence, Web Development Services investment becomes essential for a successful business.

6. Interminable Service

Web Development Services enable you to serve your customers 24/7 without any timing interventions. You can’t serve your customers day and night physically so Web development provides you a way through your customers can reach to you and your produces any time. It makes your accessibility uninterruptable for not letting your clients run after some other sellers in your absence.

7. Remote Access

Even if your organization is open during the day time, everyone can’t travel miles to reach you at your location. In this digital world, people look for digital means. Web Development Services help your customers to access you remotely from anywhere anytime. Moreover, an advanced website may also help your clients to locate you with the nearest store as per their convenience. Consequently, renewing your brand name, and accelerating the curve of your business development.

8. Cost-Saving

Website Development is a single time investment in terms that we need to spend only on a single website. Whereas advertising through other means demands a lot more penny. That means investing in Website Development Services not only yields you higher income but also saves the cost to be spent in publicizing your business through advertisements. Remember, the website maintenance also adds up with the Web Development cost but that cost is less in comparison to the cost to be spent in advertisements.

9. Time-Saving

Along with cost deduction, Web development also helps in saving your time by various means. We don’t have to run here and there for publicizing our brand name, moreover, Web Development Services supports digital marketing campaigns which ultimately saves labor expenditures, traveling time, etc. therefore, it is advisable to invest in Website Development for a successful business.

10. Virtual Customer Service

Website Development has made it easier for customers to deliver their views and put forth any queries by designing one-to-one buyer-seller interaction. The FAQs and assessment section of a website allows users to ask any queries that ought to be answered by the enterprise’s customer care cell. For any successful business maintaining the customer and seller relationship is a must.

11. Referral Programs and Discounts

Ad boards and social network groups do not allow customers to use referrals or fetch instant discounts on any purchase. Web Development Services have made it easier for customers to avail of the discount and offer the organization more and more happy customers. This further increases the customer crowd as more will be interested to benefit from the discount and hence, accelerating the success rate of your business.

12. Business Expansion

If investment in Web Development Services rallies the production rate, success rate, customer satisfaction, and customer base of your business then obviously Website Development proves to be an effective marketing tool that would help you to expand your business after achieving the expected and required turnover.

Conclusion

From the above points, it’s clear that for a successful business, successful marketing of your brand and products is of foremost importance. And with the evolution of the internet and the digital revolution, it has become necessary to digitalize your way of advertising and selling products to compete in the market. Concluding, it is essential to invest in Website Development Services for business development.

If you are looking for a website development, web application development, ecommerce solutions or any other related services, Please visit our web development services! We also provide website maintenance services and web application security, audit. For more information, please visit our website maintenance services!

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!
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