6 Reasons Why User Experience is Important for Website and App Design

By Web Development India | Date posted: September 24, 2021 | Last updated: March 8, 2022

User experience is the driving fuel for any brand. It’s no surprise that if your customers are happy and satisfied, you are a thriving business.

In simple words, user experience is the entire feeling that a customer gets while interfacing with a system. A system can be anything you use like, a web application, website, software, or any device.

Let’s understand it with an example.

You must have shopped from the e-commerce tycoon of the market, Amazon, at least once in your lifetime. The website is simple to navigate and find your requirements on. Even a person who would browse on it for the first time can easily find anything.

The product categories, search bar, CTAs, and almost everything are placed so precisely that there would be hardly any person who would abandon amazon for not finding their requirement.
A survey says that 66% of customers with a frustrating user experience perceive a bad experience of the brand entirely.

But what is the direct link between website and app design with user experience?

Let’s learn in detail why Website and App Design is an important element in every project

Enhanced customer engagement

Ever heard of Zeigarnik Effect? Many websites and apps with high customer engagement have majorly utilized this effect which aims at generating curiosity in the minds of the customers on what’s next.

A significant example of such a website is Apple. Apart from their top-notch UX design, customers are lured to learning about the products and exploring every part of the website. They can easily navigate their way to the checkout and purchase a complete acknowledgement of what they are buying.

This simplified user experience given by the web and app design is thus a major factor in exponentially increasing the engagement on your online platform.

Brand credibility

The other day I was just scrolling through my phone to get some daily care products on various websites. I came across a variety of brands trending these days in the market.

I explored their website. The products were toxin-free and were completely organic.

But, somehow, I didn’t go for them. I added products from my regular brand and placed the order.

Can you guess what happened here?

Let me explain to you. As I explored the website, firstly, I was unable to find the product category I was looking for on another brand’s website. The reviews were missing on the product page, the cart option was hard to find, and the quality badges were missing.

I couldn’t find a reason to trust that brand in any way.

This is what happens to many brands that invest too much in advertising but fail to focus on the crucial step of excelling their website and app design that helps them get a sale.

Without brand credibility, you fail to convert your audience visiting your online platform.

From this instance, you can understand how the website and app design can impart trust and an upscale user experience on your online platform. So, try to ace it first!

Easy navigation

It is the most important thing you should focus on in your website and app design. This is the story behind major frustrated customers.

Take this as a wise man’s advice that you put the correct information in the perfect place. With this, your half work is done. Next, you have to focus on other aspects of designing like the colours, infographics, content and more.

Provide as many options possible to your users as it aids their decisive power with which they spend more time on your online platform and proceed as they wish to.

Make sure your information architecture is well structured. Make sure that your UX designer perfectly organizes the content so that a visitor’s brain can perceive it immediately.

Revenue generation

As a business owner, your ultimate aim is to create revenue. With great UX design come smooth SEO (Search Engine Optimization).

#Fact: High ranking websites are observed to have a good user experience.

You get quality leads on your online platform, and with great UX design, you can convert those leads to customers. With SEO and UX design team up together, you can fulfil different aspects on your online platform like site speed, structure, easy navigation, etc.

Beat your competitors

A great user experience delivered to the visitors sets a distinguished brand image in the mind of the audience. Your website or app visitors can perceive your authenticity in your online platform and can turn to you, while leaving your competitors behind.

You can take this as leverage to grow your business. User goals and positive experiences should be delivered so that there stands no chance for your audience to abandon your website or application.

Instead of learning it the hard way, take it as a lesson that the only way you can beat your competitors is by providing everything in your website or app design that your rivals are missing. It will help you grow in the industry in the long run.

Buyer personas

You may be well aware of the fact of what category of audience you receive on your online platform. When you build a website that aims at satisfying the requirements of your various customers altogether, you hit the bull’s eye in one go.

There may come times when it would be hard to get all things stuffed in one place, but there’s always a solution. Don’t mess up and discuss with your client all the issues you are facing related to the design of the website or app as per the buyer persona. You will find your way out.

Conclusion

Thus, a small mistake on your website or app design can cost your brand image apart from a significant fraction of customers. With efforts invested in the right direction, your business not only gets a great conversion rate, but you grow as a brand in your industry which is a symbol of a thriving business.

This concludes to agenda of the day that website or app UX design is the face of any which largely affect user experience. We hope you get your website and app design on point now!

Skynet Technologies provides complete website and app design services including UI/UX design, e-commerce design, website redesign services and more. For more information, please explore website redesign services!

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!

How Web Design Agency is Bringing Up the Conversion Rates?

By Web Development India | Date posted: July 22, 2021 | Last updated: July 22, 2021

I remember scrolling through a website yesterday. I liked a product and added it to my cart.

To buy it, I clicked on my cart option. But it came to me as a shock that the checkout option was nowhere on the page.

The website was continuously blinking with discount pop-ups. The delayed site speed was another factor adding to the collapse of patience in me. But what do I do with the same when I can’t find the checkout button to complete my purchases apart from abandoning the website.

Yes! That’s the story of every customer on a website that fails to convert its potential leads to its customers. Thus, if you own a business website and not getting clients, this can be the significant explanation of all.

Since many businesses do not have expertise in this field, most of them turn to a web design agency for website improvements. This trend is significantly increasing in the graph given to the positive outcomes received from the same.

But the question stands, what do their experts do that the businesses often fail to see to tackle the problem?

Sit back, relax and glue your eyes to the screen. We will be covering all the points to help you unfurl the secrets of a web design agency, skyrocketing the conversion rates of a website.

How does a web design agency skyrocket your business?

Understanding your customer base

Every person has different requirements, and so are their ways of finding the required product on your website.

For a customer to enter into a buying cycle, it is important that the visitor easily locate what they are looking for.

The experts at a web design agency analyze the way with which users browse on a particular website. They utilize heat maps, headlines, product categorization, and other parameters to guarantee an exceptional guest experience.

As per a survey, 86% of users are ready to pay more for an exceptional customer experience. Thus the experts make sure that they deliver the best of guest experience so that leads convert to your website.

Quick functioning search button

A robust search button placed on the top bar of the website eases the task of a visitor to find their required product. It is another aspect that the web design agency experts focus on primarily to elevate your conversion rates.

The experts create a highly functional search button that instantly catches the attention of the visitor and makes it look clickable.

By adding auto suggestions to the search box, the experts stream down the hustle of a visitor on your website. When you have multiple pages on your website, placing a search box on each page ensures a seamless guest experience throughout your website.

Focusing on the mobile experience

Web design agencies understand that a great number of visitors will be accessing your website from a mobile device. Thus it is necessary to create a mobile responsive design for your website.

To do the same,

They include the most important part of the content on the top with the CTA button close to it.
A clean navigation system lets the visitors know how they can reach their desired destination.

By considering such points, they aim at delivering the same user experience as that on a desktop to a person accessing from a mobile device.

Targeting the repeat customers

You will be dumbfounded to know that a small portion of your customer base is backing a large portion of the revenue you earn.

Thus it is important to deliver any changes on your website in a way that does not hinder the customer experience.

A web design agency handles this most efficiently by targeting the goal without abruptly changing the path followed by repeated customers.

Start by making small changes to measure their every move and implement their learning in the next step they pursue. It helps them in growing the conversion rate of any website bit by bit, which becomes a significant number in the end.

Lightning loading speed

This one is the talk of the digital market when we discuss the performance of our website. It affects user experience, and that affects your ranking in the search engine results on Google. Check out the top 15 Ways to Improve Website User Experience.

A web design agency understands this problem to its roots and makes sure that the website loading speed space is below 3.21 seconds. It is due to the reason that just the second delay can decrease the conversion rate by 7%, which makes it a pain point in the conversion cycle on any website.

This is done to ensure a negligible bounce rate on your website.

It’s the wise man’s decision!

Hiring a website design agency for making your website flawless is a wise man decision. It is a one-time investment that you put to gain more in your business. Thus, don’t give it a second thought, as the above-mentioned points are just some grains out of the sack. You can benefit so much more beyond your expectations.

If you are looking for an ecommerce website design, online store design, shopping cart design, website design services, UX/UI web design, please explore our web design services!

We also provide website redesign services, online store redesign and ecommerce website redesign services. For more information, please explore our website redesign services!
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If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!

Why should you never compromise with your Mobile App UX Design?

By Web Development India | Date posted: July 16, 2021 | Last updated: July 16, 2021

User experience or Mobile App UX Design is an important aspect of a mobile application as it mirrors the thoughts, attitudes, emotions, and patterns of an individual user interacting with the app.

When developing an app most of the developers get confused between UI and UX which is vastly different. If we try to put it on a basic level, UX is a fusion of technology and psychology and UI is art and technology.

As an app developer, if you wish your app to become viral overnight among the target audience, then just follow a few simple rules. According to the founding father of information architecture Peter Morville, apps should have characteristics like desirable, valuable, accessible, findable, usable, and credible. The success of your app depends a lot on how easy it is to use by the end user. If any users install an app but it doesn’t fulfill the requirement, then it’s certain that the user will surely go elsewhere.

Why is engaging UX crucial for an App’s Success?

The quality of UX design plays an imminent role in the success of an app. This is a competitive market and a developer needs to have skills to create the app that works on different platforms effortlessly. Today, a user spends 5 to 6 hours of the day time on their phone on average. Hence, it is only wise to showcase your products or services via a mobile application for further reach and digital presence. However, you need to design it in the most basic way that users find simple. A recent study of statistical data shows the need for a perfect Mobile App UX design.

95% of people are likely to abandon an app that is confusing to operate.
86% of people stopped using apps that don’t function smoothly.
79% of people wish to operate an app that is clutter free.
A bad UX app is likely to lose 77% of active users within the first 3 days of installation.
30% of app customers are likely to recommend your app to other people if found useful.

With these stats, we can understand the importance of UX that separates unsuccessful apps/websites from a successful one.

What You Should Not Do to Compromise Mobile App UX Design?

1. Using Same Interface Design for Different Platforms

UX plays a crucial role in making its UI stand out. Most of the developers are expected to create an app that can run on multiple platforms. When your app has a wider audience, keep in mind that each platform has its own rules, conventions, and qualities. Designs that will make sense on one platform may look misplaced in another. So, create a design flexible enough to adapt to the requirements of different platforms.

2. Don’t Copy Platform-Specific Icons

Each platform provides developers a set of icons that are common in every app like creating or deleting a document or sharing to social media platforms. When you are migrating data of your app from one platform to another, make sure you swap the platform specific icons so they don’t look odd in the app.

3. Don’t Replicate the Web Experience in an App

As a user, you expect a certain interface and pattern in a mobile app. When you work on a web design, it’s generally larger compare to an app, each element needs to be compressed without losing the original essence of the product. For instance, when we need to direct a user to a specific page when using a website, we use hyperlinks but the same will look odd on a mobile app. Instead, we use a button or an icon.

4. Telling User to Rate App After Download

The most frustrating thing while using an app is to get interrupted every few minutes with a pop up. If you are creating an app, avoid giving pops every few minutes especially when you want them to write a good review about your app. A user will get used to your app and will be ready to leave a review after spending time on the app for at least a week. Start “Leave a Review” after a grace period of 7 days usage and that too when the user has completed an event or leaving the app. It will improve your chances to get a positive feedback on the app.

5. Don’t Take Users Out of App

Try to keep the user engaged within the app. If you have a specific feature of content that isn’t accessible from the app, try using an in-app browser. This way the users will not lose their interest, resulting in higher conversion and lesser abandonment.

6. Put Something Interesting Instead of Dead End

When you are working on the UX of an app, make sure it has a progressive flow where the user can accomplish a goal he or she desires. Having said that, there’s no dead-end concept when it comes to mobile applications. Whether the user makes a purchase, joins an opt-in subscription plan, or sends an inquiry; keep the channel open for further engagement after the thankyou message. For some invalid actions, you can display funny error messages instead of blank empty pages. Help them go back to the previous page, instead of exiting the app.

Conclusion
Today, our world revolves around apps. Be it kids or adults every single activity like studies, getting social, work, shopping, banking, entertainment etc. are now just an app away. Every day the developers have to work a bit harder to create an interface that keeps the user engage with an app. The best way to meet these ever-increasing standards is by designing a UX that makes your app delightful to use and leaving a unique experience. Also, this is an ongoing process so understand your target audience, their needs and keep adding new features and better user experiences to make your app fresh and engaging always.

If you are looking for a mobile app design, mobile-first web design, app UX/UI design, ecommerce app design, Please explore our Mobile App UX Design services! We also provide app redesign services, ecommerce app redesign services. For more information, please explore our website redesign services!

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!

Mobile First Web Design & User Experience – A perfect Blend!

By Web Development India | Date posted: November 6, 2020 | Last updated: May 28, 2021

The customer is always right. This is not a hackneyed marketing phrase, but a principle from humanistic economics that unfolds completely new power in the free market of modernity.

You can build the perfect car, cook the most delicious food in your restaurant, or offer the optimal workout plan in your gym: if nobody uses your services, it is simply not a very good one. It doesn’t matter how convinced you are of your offer. If the customer refuses, it’s a bad product. In the end, this can be reduced to a simple formula: A product is only good if it meets the needs and wishes of the customer.

Why should web designers be real contributor successful mobile first web design?

We all know this moment from our own user experience: We call up a page on the Internet and an application does not work as it should. It takes less than two seconds for us to break off the process and turn our backs on the side – and in the worst case also on the company behind it. However, if the site rewards our click with a clear and intuitive problem solution, it says: Dopamine free! And we connect the site – and in the best case also the company – with a positive user experience.

The power over the so-called User Experience (UX) is held by those who build the website: the web designers. Because they take care of the functionality, the performance and the design of the site. But the same applies here: It is not the web designer who decides whether the site is good – but the customer. Do you find your homepage appealing? Great! But if no online user finds what is looking for and leaves the process disappointed, then you have obviously done something wrong. To prevent that from happening, you should know what is important in web design: customer focus! Mobile first web design and user experience can be the perfect blend for web designers to achieve top search engine rankings and success.

Mobile first Web Design:

The idea behind Mobile First web design arose from the increased use of the Internet on the go. We all must optimize website for Mobile First web Design in order to attract more audience. Many large companies jumped on the bandwagon and began developing websites for mobile devices first. This mobile-friendly view adapts to the respective screen size of the mobile device using responsive web design. The desktop version will only be added later.

What works on mobile devices cannot, however, simply be transferred to user behaviour on the desktop. In the worst case, this leads to breaks in usage habits. Nevertheless, of course, nothing speaks against it and it is even expressly recommended to adapt your own site to mobile devices. Because even worse than a mobile version on the desktop is a desktop version on the mobile device: too large displays for the small screen, impractical buttons and endless loading times are an absolute killer for surfing pleasure.

User experience is first thing: Customers know best what is good.

Which came first: the hen or the egg? The same question arises when building a website: desktop or mobile – whichever comes first? It’s good that web developers have a clear answer to that: neither. Why? Because the question is the wrong one!

The focus is now different: the customer. So, the question is not how I can best display my website mobile and, on the desktop, but rather:

What does my customer want?
More accurate:

With what intention does the user come to my site?
More precisely:

What situation are my customers in?
What are their needs?
What are the challenges you face?

Depending on the device, these questions result in different situations, behaviours and expectations of customers.

Variant 1: The customer sits at the desktop.

Situation: The user is at home or office.
Behaviour: The user browses various websites. User has a rough goal, but probably no clear idea of it.
Expectations: The user wants to get information in order to create a basis for decision-making for a certain action.

Variant 2: Customer uses the smartphone.

Situation: The user is on the move.
Behaviour: The user has a specific goal in mind and is looking for something very specific.
Expectations: The user wants to find essential information quickly in order to carry out a certain action.

To further tailor your content to the user, you should also find answers to the following questions while also keeping your industry in mind:

Does the user just want to find out more or do a specific action (e.g. contacting us, requesting an offer, etc.)?
How does the user feel in their current situation?
Are we moving in an industry that is “simple” for the user or one that needs to be explained?
What fears and risks are there that can possibly be absorbed?

User first web design:

To cut a long story short: We will make the whole thing clear with an example. Let’s say we’re building a website for a product.

First of all, let’s ask ourselves the most important questions:

What does the customer want?
With what intention does the user come to my site?

To answer these questions, we need to consider different scenarios. If the user is currently on the go and calls up my page on their smartphone, their expectations are certainly different than when they sit quietly at home in front of the screen.

On the smartphone, contact details and the address should be the first thing the user sees.

On the desktop, on the other hand, it is more likely that the user would like to get a thorough impression of the company, event and service options. This in turn gives rise to different ideas regarding the structure of the website. Check out how to prepare your website for google’s mobile-first indexing.

Smartphone:

Telephone number (+ click-to-call button)
Address
Opening hours

Tablet:

Most important part of the navigation
Image + first information
CTA button
Link to the menu

Desktop:

Full (drop-down) menu visible
More pictures
Additional information (such as company history, short biography, news, events, services options)
Inquiry form

Custom mobile-first web design – for you and your customers!

There is an incredible number of websites on the Internet that make the user experience not a success, but a real frustration. If you want to make sure that customers find exactly what they were looking for on your site, leave the creation in the professional hands of our web designers from Skynet Technologies. Thanks to our diverse industry experience, we know the needs and expectations of your target group in order to build an appealing website that both you and your customers like.

If you need help optimizing your mobile website, we are happy to assist you! If you are looking for a website design services, mobile-first web design, UX/UI web design, online store design, ecommerce website design, Please explore our website design services! We also provide website redesign services, online store redesign and ecommerce website redesign services. For more information, please explore our website redesign services!

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!

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6 Reasons Why User Experience is Important for Website and App Design