On-Page SEO for Ecommerce Store!

By | Date posted: | Last updated: May 19, 2021

Now-a-days, it becomes a necessary to rank your store higher than your competitors on Google. But, if you don’t implement On-Page SEO for Ecommerce Website yet, then you are surely missing out the sales and rankings! Whether you have just started the online website or improving an existing online store, this ultimate guide provides the descriptive tips and tricks for growing your online store’s SEO.

Do you want to get higher google rankings for your ecommerce store? Read out this Step-by-Step guide to get your online store at top of the search engine and achieve more sales.

Category page optimization

Your category pages may be even more important than your product pages because these are the main entry points for customers. In addition, they offer customers the ability to choose and compare, much like internal search results pages. Your store’s category page should be considered a regular page for SEO, but it’s much more important when it comes to ecommerce usability.

Just few aspects to take into consideration:

  • Make sure the page has good value content, preferably at the top of the page.
  • Even if they scroll directly to the product listings, they will appreciate the extra information (and Google certainly does).
  • List all other categories as well, or at least make them accessible via a drop-down menu, especially when you have a lot of categories.
  • It makes more sense to make them available than to list them all. But if your store only has ten categories, list them, for example in a sidebar or footer menu.
  • Product listings require a proper call to action, so don’t hide – just add a button.
  • In the listing, the product image can help convince the visitor to click, purchase or compare an item.
  • Use stunning, good quality images that show the product well.
  • Optimize the product title, in addition to having SEO benefits, people looking for specific products, like that particular go set they’re looking for, will thank you for it.
  • Indicates if a product is available, nothing is more disappointing than finally finding the product you want and finding out it’s out of stock when you get to your cart. Instead, add a warning to the category page list.

Landing page optimization

A landing page is a page where your visitors end up when they follow a link from outside the site, such as search engines or social media. The landing pages of your ecommerce store should be optimized to elicit a particular reaction from the visitor, such as buying a specific product.

Focus on a product or package of products and optimize that page to guide your visitor to purchase – in other words, welcome. Make sure the visitor feels safe paying you by setting up an HTTPS protocol on your site and perhaps adding trust signals. Add social proof such as testimonials so your visitor will understand why your product is so good and why they need it.

We highly recommend using headlines and images to get your message across, they help a lot, especially for shoppers who “scan” (rather than read) your landing page. Make sure they get the right message to your visitors. Check out the guide on How to Improve landing page conversion rate through UI.

Product page optimization

In general, make your product page as usable as possible. Product pages need to be optimized for SEO, for example using data from Schema.org.

If your store runs on WooCommerce, implementing WooCommerce SEO plugin helps you with many of these things. But when your visitor lands on that page, you have to convince user to buy.

SEO Best practices

Let’s look at some best practices for product pages:

  • Create scarcity:

    If you only have a limited number of products available, this will encourage visitors to buy. But be honest about the numbers.

  • Add ratings and reviews

    Social data assists in comparisons and builds trust. Or not in stock. Be clear on this, as it will help manage the expectations of visitors.

  • Add to cart and add to wish list

    People may not want to buy right away for budget or other reasons.

  • Multiple product images

    Compensate for the fact that the customer cannot pick up the product and look at it from all angles by adding more than one image.

  • Offer product packages

    Buy this and that, as these products go well together. You could offer a discount for that package as a sales promotion.

  • Free Shipping

    For orders over of a certain amount. This is a nice gesture and just another reason to buy from you.

  • Related items

    People who purchased this item also bought that item, etc. They could spend more if you show them more items. Show people who use the product (as part of your product images). People will find it easier to relate and understand why they need your product.

  • Call to Action

    Just like your home page, your product page needs a strong call to action. Limit all distractions, make the text usable and use the right color.

Payment page optimization

Cart abandonment

There are many reasons why people might leave your website without purchasing anything. They might even put the products in the cart, only to abandon it. For mobile carts, there are even more reasons, such as loading speed or poor design. Investigating this will improve your ecommerce store and increase your sales.

You’re about to close the deal

The customer wants to buy your product, so let’s gently guide them to our checkout page. The first thing we need to do is tell them where we are in the checkout process, so be sure to add a progress bar. There are a few of items that are needed:

  • The image of the product:

    Even a small one, will confirm to the future customer that the right product is in the cart.

  • Prices

    Not just the price of an item, but also the number of items and the total price.

  • Additional costs

    Such as shipping costs. After cart overview there should be no extra cost of surprise.

  • Payment options

    Just to let the customer know how he can pay.

  • Security signs

    Like the SSL sites green lock and address bar, plus probably extra logos like Trustpilot right below the cart overview.

Guest purchase

You should also make sure that a guest purchase is possible. Having to sign up for a one-time sale is business.

Short forms

If you need to ask for more than just an email address, be sure to make the form as short as possible. Think of useful things like a checkbox to confirm that the delivery address and the billing address are the same, instead of asking customers to enter their details twice.

Payment

Simplify your payment by choosing a reputable payment service provider and offering convenient payment options. These will vary depending on the store and its customer base. After this optimized shopping process, the happy customer will leave your ecommerce store without fear.

Optimize site speed

Finally, you shouldn’t underestimate the importance of site speed when it comes to ecommerce usability. Today, every customer expects sites to load quickly. There is no point in waiting too long for a site to load while competitors’ sites load in a couple of seconds. Seconds really matter. Google considered site speed a key ranking factor.

If your existing ecommerce store is missing out the opportunity, We would be happy to support you personally in optimizing your ecommerce store. If you are looking for marketing opportunities for your existing ecommerce store or want to create a new ecommerce store or require any type of ecommerce solutions, Please explore our ecommerce solutions! If you are looking for Search Engine Optimization Services, Social Media Marketing Services, Digital Marketing Services, PPC Campaign Management Services and more, Please Explore our SEO Services!

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How to prepare your website for Google’s mobile-first indexing?

By | Date posted: | Last updated: May 6, 2021
Google Mobile First Indexing

Google posted on the webmaster blog more tips on how to prepare for the mobile-first index. Google confirmed that it had launched the mobile-first index and said the research team is monitoring all sites “closely” for testing purposes.

Mobile traffic has in fact, as almost everyone knows, already be greater than desktop traffic. Today more than half of all traffic comes from smartphones and tablets. And it’s no secret that Google places a strong emphasis on mobile devices. Mobile is fundamental in today’s world, especially in information research. But having a mobile site doesn’t mean being safe from potential problems.

Nowadays, having a mobile site cannot be considered one of the things to do, but it must be done. Above all it must not be done just to try to position itself in the attention of Google, but for customers. Check out the guide on how Mobile First Web Design & User Experience – A perfect Blend!

Mobile sites are becoming the cornerstone of content consumption and purchase. Mobile searches lead to purchase decisions and increased purchase intent. Is your site ready for Google’s new mobile indexing system? Otherwise, you risk both sales and traffic.

Here’s how to find out and make sure you avoid potential placement issues.

Google Mobile-First explained (What is mobile-first really?)

When most people first heard about the mobile first index, it felt like it was disaster. Among all the confusion that has been made, the true meaning of this move to Google’s mobile has been lost.  It will fundamentally change the way we optimize and create content today and in the coming years. Check out the guide on how to optimize your website design for Google Mobile First Indexing.

So, what exactly is Mobile First?

Here is a short and digestible definition:

Instead of indexing the desktop versions of a particular site to rate and rank its pages based on relevance, Google will go for your mobile site no longer for the Desktop version.

Well, according to Google (and countless other studies), mobile traffic has overtaken desktop traffic. The entire business and foundation of Google is based on a simple principle: to provide the user with information as quickly and precisely as possible. This means perfectly optimized images, page load speeds, and text that you can read without straining your eyes. Google wants to deliver content quickly and effectively. To meet this demand, Google can’t just index desktop sites, when most of the traffic arrives on mobile devices.

But why is this move not just called “mobile indexing”?

Why Google isn’t moving to mobile indexing alone. It is simply “mobile-first” indexing. This means that you don’t have to scrap or slow down the desktop version of your site. The mobile-first indexing shift is critical for most businesses that have a web presence:

You can no longer put your mobile site on the back burner. Indeed, it must become a focal point of your optimization strategy if you want to continue receiving organic visits.

Thankfully, not everyone has to do a lot of work to make this change happen. In fact, by now you may already be perfectly fine without a single change to your existing configuration.

But depending on the current architecture of the site, it is also possible that you are far behind.

How to find your website ready for mobile?

Now you know how important mobile is, especially with the launch of mobile-first. But how do you know if your site is ready for Google’s Mobile First? It strongly depends on the current configuration of your versions, desktop and mobile.

Mobile-Responsive vs. Mobile-Friendly

Two of the most common solutions that people use to make websites mobile are responsive mobile sites and mobile optimized ones. While generally similar, they have wide differences in the mobile-first index which can negatively affect your SEO. The responsive sites for mobile devices (or dynamic sites) have their main content, including text, images, videos and any element on the page, dynamically synchronized between desktop and mobile site.

Responsive sites virtually eliminate the most common problems of a mobile user experience: Pinch, zoom, squint to see tiny text and all the other annoying functions that you have probably encountered hundreds if not thousands of times when you use your phone to navigate.

You know, when the image you were looking at a moment ago you can’t even find it when you turn the phone horizontally? This is a sign that a website is not responsive.

On the other hand, sites that are optimized for mobile or Mobile Friendly are the very ones where user experience issues generally occur. Mobile-optimized or Mobile Friendly sites allow content to change dynamically when viewed on a mobile browser. But that doesn’t mean your content is perfectly adaptive. It simply means that you won’t see a desktop version of the site on mobile devices. You will then see a working mobile site, but the elements on the page could still give display problems if not verified.

Sites optimized for mobile devices or Mobile Friendly, allow your content to change dynamically when viewed on a mobile browser. But that is not to say that the content is responsive. It simply means that you won’t see a desktop version of the site on mobile devices. Instead, you’ll see a working mobile site, but the elements on the page will still likely be affected.

The problem? It doesn’t work in today’s world where so many smartphones and tablets compete with each other. The devices are available in many sizes with different proportions.

The differences between Responsive and Mobile Friendly

Responsive site

A responsive website is a site that responds (or changes) based on the needs of users and the device (mobile device in this example) on which they view it. The text and images change position from a three-column layout to a single column display. Unnecessary images are hidden so they don’t interfere or compete with the most important information on a smaller display.

If you are on a computer, by reducing the size of your browser window from the full screen to very tiny you can tell whether a site is responsive. If the appearance of the text, images and menu changes as you decrease, the site is responsive.

Main features of responsive websites:

  • Dynamic content that changes
  • Navigation is condensed
  • Optimized images
  • Correct justification and spacing
  • It behaves differently based on the operating system it finds

Site optimized for mobile devices (Mobile Friendly)

A mobile optimized website is designed to work the same on all devices. Features such as drop-down menus are limited, as they can be difficult to use on mobile devices. And no animation is used. The website is literally the same across the board, with no usability issues no matter what device it is viewed on.

Main features of mobile-friendly:

  • Static content that does not change
  • Simplified navigation
  • The images appear smaller
  • It doesn’t rely on a mobile operating system to function properly

Mobile-friendly

According to Google, if your site is mobile-responsive, you are in pole position. Congratulations! You don’t have to do any extra work (other than maintaining a great site), as your content dynamically updates perfectly on mobile devices.

However, if you’re still using a design that has subsequently been optimized for mobile, you’ll need to update your content accordingly to score high with mobile indexing.

Separate mobile sites

Another rather common method of displaying mobile content is separating the desktop and mobile sites into two separate entities. While it sounds like a good idea, it won’t be easy to manage as mobile devices come first over desktop ones. Because, you will need to monitor multiple websites as if they were single separate sites.

Instead of writing a new blog post or updating an old site for your desktop site and being able to display it perfectly on mobile, the content, images, and page elements on your mobile site would need to be reformatted.

It is not only the content that is affected, but also the structured data and metadata that must be updated without interfering with the duplicate content rules.

And the complications then go beyond your content itself. Structured data and metadata also need to be updated without interfering with duplicate content rules. So ultimately, we do not say that it is a bad idea (indeed it could be an opportunity) but that it will cost you more in terms of money and time to manage it.

This means more work for less reward.

If you currently have a mobile site that runs separate from the desktop version and are not planning on making the switch to a responsive site, make sure you have added the mobile version of your site to Google Search Console and pay particular attention to server configurations.

Make your mobile site stronger than ever

The first piece of advice Google announced regarding mobile devices is that mobile sites are an absolute necessity and should receive better care from website owners. They can no longer be put in a corner. They aren’t just a tool for businesses that rely on paid traffic to generate leads and sales. Making your mobile site stronger than ever is the key to staying in the game.

According to a 2019 report on Google’s mobile benchmarks, most sites in each industry are 3 times slower to load, then Google’s indicated speed of under three seconds. The web page size best practice indicated by Google is 500 KB. For every second added to your mobile page speed, you can expect big bounce rate increases.

Speed can directly affect bounce rate. And one of the biggest culprits slowing down your mobile sites are probably large, uncompressed images. Fewer images on a mobile page result in more conversions according to another mobile page speed report.

While you don’t have to delete all the images, it’s worth noting that the more images you insert, the heavier your site will be and the slower it will load.

Try using the Google Test tool to see which specific areas of your mobile site need work: It will check your website behaviour. Test My Site scans for hundreds of different factors, including:

  • Compression, HTML / CSS and JavaScript
  • Mobile usability: viewport configuration,
  • sizing of objects
  • readability of the text

Compare your site to your industry benchmarks

Once the report is generated, you can instantly see how your competitors are performing and how many potential customers you are letting go:

With an accurate content library, Google will list your “top fixes” in order of importance, giving you detailed steps on how to improve your site speed, content delivery, and any delay factors that impact user experience.

While not the ultimate test of all, mobile testing, it gives you a clear picture of how to improve your current score to make the most of mobile indexing.

Conclusion

Mobile traffic is not the future but the present. Google’s gradual release of indexing through mobile-first means that Google will index mobile sites first instead of desktop sites. This simple change may not sound revolutionary, but it is.

Update your mobile site with your desktop content and make sure you always update your mobile site accordingly. If you wanted to stay competitive in the mobile market, your website should be AMP optimized.

If you are looking to convert your website or online store in AMP or in a mobile-friendly experience, explore our website design services! If you have query regard to different tools and metrics to evaluate your websites, we are happy to assist you. If you are looking to improve your website’s usability, speed, user experience, explore our UI UX web designs services! We are also providing website revamp, website redesign, online store revamp, ecommerce website revamp services, for more information, please explore our website redesign services!

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The complete guide on anchor text for SEO Best Practice!

By | Date posted: | Last updated: April 20, 2021
Anchor Text For seo

If you want to be at the forefront in the SERPs, but don’t want to place paid advertising, you can boost your organic ranking with the help of SEO. The measures in the area of on- and off-page optimization are diverse and even supposedly small details can have a big impact. Also, the link building and the associated choice of anchor texts. In the following we will show you how important quality anchor texts are for search engine optimization and how you can become a backlink professional in just a few steps.

What is an anchor text & which types can be distinguished?

An anchor text – also link text, reference text – occurs on websites or in documents. It consists of one or more words with a hyperlink. The text can be clicked on and leads to a document, a target page of the same domain or to a different domain.

How anchor texts work with SEO?

Link building is an important measure of the optimization of the off-page. A number of meaningful links to other domains (external links) that provide information indicate to the Google crawler that it is a website of high quality, relevant. Such pages offer users added value and should be found – they increase in ranking.

But not all link text is created equal. It all depends on the wording – because the information value it contains, in addition to the quantity of links and the quality of the target pages, also determines whether or not it is a good backlink.

Dos and don’ts for natural link texts

Again, and again you read that link texts should be “natural”. Only then are they effective and convince both users and search engines. But what does “natural” mean? Strictly speaking, links in the literal sense of the word cannot be natural if you follow an SEO strategy with them. Nevertheless, you can maintain a certain naturalness if you observe the following no-go and must-haves.

We say no to this:

Stay away from keyword stuffing & hard linking

Everyone has seen a page full of keywords – in the accurate sense of the word. The greatest indication for the user: The texts are illegible because they are distorted due to the excessive, often nonsensical mention of keywords in the context. Where this practice was common a few years ago, a penalty must be expected since the Penguin update. This also applies if hard links are set, i.e. the exact main keywords are used as the link text.

Reduce empty phrases

If you think you can do better with the exact opposite of keyword stuffing, you are unfortunately on the wrong track. Under no circumstances should you focus on the types listed above under “Other”. Phrases without informational content such as “there” or “click here” are well done in a natural link profile. But don’t overdo it. Ultimately, the usability suffers and a loss of ranking can also result if the search algorithm cannot read the value of the link from the anchor text.

Avoid duplication

If you want to refer to your landing page from several domains, refrain from strict formulation requirements. You will get neither the user nor the search engine if the same anchor text is used several times. Instead, let those responsible decide for themselves which reference texts they would like to use to describe your website. The expected variance in the formulation ensures naturalness. Check out the guide on how to Fix Duplicate Content.

We say yes to this for Anchor Text SEO Best Practice:

Keep your intuition

What Would a Typical Webmaster Do? Exactly, choose a healthy mix of anchor text types. Sometimes the domain name is appropriate, sometimes a keyword, sometimes a simple – that is primarily determined by the context. It is important that you don’t commit to one strategy, because that seems forced and unnatural.

Briefly teaser the content of the target page

The more meaningful the message, the more likely you are to meet the user’s expectations. Search engines like Google also love these short summaries, because whether the page is classified as relevant or not depends largely on which information is presented to the search algorithm for evaluation.

Vary in length

Sometimes a single word is enough for an anchor text. At another point, a part of the sentence can be used and there may even be entire sentences that can function as a link text. The same applies here: It’s all in the mix. As long as your choice makes sense in context, you’re doing everything right.

Conclusion

From an SEO point of view, many tend to please Google or other search engines if possible. Often the much more important and actual addressee gets lost: the user. Also, think about user and the experience of the user will have on your website. Offer them unique content and thematically relevant additional information via meaningfully placed links – that builds trust. By adapting the number, the placement and the choice of words to the context and goal, you will do justice to users and search engines to the same extent and you may soon look forward to an increase in traffic.

If you are looking for search engine optimization, digital marketing services, social media marketing, PPC campaign management service and more, Please Explore our SEO Services!

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How to Utilize Canonical Tags for SEO Best Practices?

By | Date posted: | Last updated: April 29, 2021
seo canonical tags

General

Before we get into the errors with canonical tags, you should first know what a canonical tag is and why it is so important for SEO. Canonical tags affect SEO from two perspectives. You have a direct influence on the display of the search results. They can also influence the general ranking of a website based on several factors such as structure, user experience and PageRank flow.

What are canonical tags and why do they exist?

Canonical tags were created to address duplicate content issues. In short, if you have three duplicate pages, you can only pick one of them that will appear in SERPs. In this way, you can help search engines easily decide which page to display in search engine results. However, canonical tags will only help search engines if you use them properly. Therefore, you should always have this implemented by your link building agency that has the appropriate experience. There are many misunderstandings and we will go over them all. Before we go any further, let’s better understand how search engines handle duplicate content:

How does the Canonical Tag affect SEO?

Since the canonical tags were implemented to solve duplicate content issues and help rank pages for search engines, it clearly has something to do with SEO. Canonical tags influence the ranking of search engines in two ways:

  • It can directly influence the display of search results:
    You can basically tell Google that this page should be displayed instead of this page. So, if you rank B on a keyword, you can basically tell Google to show Page A instead.
  • Correct canonicalization of pages can also lead to a general increase in ranking due to several factors: As already mentioned, Google likes it if you make it easy for yourself. Canonical tags also allow you to focus on a smaller group of pages which target the search engines while keeping all the other pages on your website for a better user experience.

Common Canonical Tag Mistakes That You Should Avoid

Canonicals tags, while in full control, are a branch of technical search engine optimization and can be difficult to work with in certain situations. Canonicalization errors can lead to display problems in search engines and of course to lower rankings. The worst thing is that the mistakes usually go unnoticed for a very long time.

1. Rel = Canonical & Mobile versions

A common mistake is for users to associate their mobile URL versions with a canonical tag. The correct method is to add a canonical tag that points from the mobile URL to the desktop URL, as well as an alternate tag that points to the mobile URL from the desktop URL. Even in a first-index mobile world, Google has indicated that you should keep the same setup, rel-alternating from desktop to mobile and from mobile to desktop.

2. Indication of irrelevant content in the canonical tag

The point of the canonical tag is to fix duplicate content issues. Trying to only classify certain web pages for different keywords won’t work very well. Google will find out your game.

If you think you have two articles or pieces of content that are fairly similar, you can canonicalization one version, but it’s always a better idea to just redirect the weaker version to the stronger. Perhaps even consolidate the two into the stronger URL.

3. Multiple Canonical Tag versions

Adding multiple canonical tags makes sense. However, having multiple canonical versions is completely uninteresting to the search engine. If we chose canonical tags to help search engines make decisions, having multiple canonical tags on the same page basically means that it is a duplicate page. You can choose to view this page or this page. Having multiple canonical tags on a page referring to different major versions is really bad for your website. While they are likely to be ignored altogether, it is better if you avoid them.

4. HTTP and HTTPS problems

Often times, when users are merged from HTTP to HTTPS, they forget to fix the canonical tags as well. Even though you’re running your website on HTTPS, the canonical tag tells Google to check the HTTP version instead. If you’ve set your 301s correctly, Google will send the redirect back to the HTTPS in an endless loop.

5. Canonicalization paginated content

People make the mistake of canonicalization the first page of a list. This is a bad idea if all the other pages will have unique content, and are organized by different keywords. If you have an all-page view, you can only use the canonical tag once, displaying the content on all the other pages. Loading this page will probably take forever.

6. Using Noindex instead of or with rel = canonical

If you don’t want your page to be indexed at all, and never to appear in search engines or be able to rank, you should use noindex. Canonical tags are more likely to be ignored than noindex tags. Given that canonical tags also meet link equity requirements, these should be considered. Who knows, someone might link to your noindex page.

Google will likely ignore mixes of canonical and no-index tags and treat them as errors. It’s better if you don’t use both. You either don’t index a page or you add rel-canonical. Noindex is a great way to deal with duplicate content. You can also do this through the Robots.txt file. however, that you pass the link equity with a canonical tag, while you don’t pass the link equity with the no index. Since you can’t have both, I’ll let you figure out which is the best.

Add a canonical tag

Adding canonical tags in HTML is very easy. However, managing them and avoiding conflict is not that easy. You want different canonical relationships for different page types. There are no shortcuts. Sometimes advanced programming skills are required to get the features you want. This is not very easy as most platforms generate search pages dynamically with no access to their code to add your tags.

An alternative to canonical links is the Google Search Console’s URL parameter tool. This allows you to specify which specific URL parameters should be excluded from the search.

Attention! Adding incorrect settings in Google Search Console can have a significant impact on the indexing of your website. So, make sure you know what you are doing, let a professional SEO agency do it directly. Having a very large website with tons of parameters can save you a lot of time and money.

Do you need any help regarding why your website is not being indexed by Google? Or want to fix them? Or website suffering from duplicate content issues. We are happy to assist you. Please Explore our SEO Services! We also provide regular website maintenance services from a small content update, webmaster sitemap updates, bug fixing, troubleshooting, critical security updates, SSL certification, module configuration, installation to version upgrades and much more. For more information, explore our website maintenance services.

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