Setting up B2B SEO strategies for your business in the right way!

By | Date posted: | Last updated: September 20, 2022
b2b SEO strategies

SEO campaigns play a similar role to every business and industry and that is boosting a website’s ranking in SERPs and driving organic traffic to it. But the success of these campaigns solely depends on your approaches to setting up the strategies and executing them.

Therefore, organizations must have different approaches to set up B2B SEO strategies as per modern business demands.

Do you know, what is B2B SEO?

It is a way of improving the SEO of your business website, thus the correct B2B users can find the right links in their search results. B2B SEO campaigns use the finest practices for keyword research, content creation, and technical optimization along with considering the unique buying journey of B2B customers.

B2B companies cannot overlook their SEO because the nature of business has changed with time. Now they need to focus on correct methods to set up SEO strategies to drive maximum revenue.
Let’s learn more about B2B SEO and how to set it up the right way.

Best practices for B2B SEO

Digitization has made it a little confusing for business owners to understand the difference between B2C and B2B SEO. Though B2B marketers must consider a few unique case situations to apply the SEO campaigns the right way.

On-Page SEO

Who is your target audience? You are dealing with business clients and their mindset is different from retail customers. Thus, they will not look at your content unless it is high-quality fact with authentication. you must make original helpful content that should be more valuable than your competitor’s content. You can do competitor SEO analysis to create great content than competitors.

For instance, you can post your high-performing SEO content into videos with a human touch instead of adding robotics voice or animations to explain the video.

We know that content marketing is a powerful tool in SEO and videos are the most robust out of any form of content. Videos such as brand storytelling, and customer case studies are some powerful ways to impress business clients.

Small and large B2B firms have a different way of approaches. A small-scale firm can add a personal touch to its services and its founders can directly interact with business clients which is not the case with large organizations. There are many B2B ecommerce solution strategies available.

Off-Page SEO Strategy

Link building is an important and popular off-page SEO strategy. Some industry associations can be a huge help in link building. Other than that, if your blogs or content are of top-notch quality, it will help you get powerful links as well.

Customer reviews is another effective off-page strategy. And avoid applying black hat SEO strategies, it will take your business nowhere.

B2B Local SEO

The local market is more influenced by B2C business and their local SEO and marketing strategies. However, there are opportunities for B2B as well to acquire local SEO and leverage the customers. B2B companies can combine local SEO with such content that can attract local customers for better outreach. Moreover, B2B marketers must focus on keyword research and find out precise keywords to make content strategy powerful for the local market.

Technical SEO

Each facet of SEO is equally important for B2B SEO strategy, technical SEO is no different. Page load time, broken links, and site navigation error fixing are a few notable and sensitive issues that must get resolved.

B2B customers are more likely to be interested in your desktop site rather than the mobile version. Yet, the site must be mobile optimized as well. Since technical SEO is a complex task, a professional SEO provider can help you with the most precise solutions.

How B2B SEO is different from B2C SEO?

The first and most significant difference is the audience. B2B SEO strategies target a narrower segment of the audience but B2C has a vast audience segment to target. They both have an audience with different mindsets and discrete buying behaviour.

B2B SEO keywords are more technical

B2B customers have varied reasons for purchase as compared to B2C customers. When B2C needs to focus on branding, costing, and product’s look and feel, B2B buyers do not pay attention to these things. They buy to solve business problems. B2B buyers look for such products that meet their business needs and the keywords used in B2B and B2C reflect this key difference.

B2B keywords are highly technical and industry specific whereas B2C keywords are generic with words like best, newest, cheap, etc.

B2B sales cycles are more complex

The B2B sales cycles are more complex and longer than B2C. B2B purchase involves different stakeholders of business from distinct departments. There are logical decisions and problem-solving contemplations. Hence the sales cycle becomes longer and more complex.

On the other hand, B2C customers make purchases for themselves, thus the sales cycle is shorter.

B2B content is made to educate customers

B2B SEO content helps prospective customers to advance their purchasing decision. The content assists in clearing their anticipating questions and offering in-depth and exact solutions. Mostly white papers, case studies, eBooks, etc. are the content created for B2B customers.

B2C SEO focuses on brand awareness, loyalty, and building relationships. Content here is designed to engage and entertain customers such as blog posts, videos, tips, quizzes, etc.

Wrapping up

If your B2B SEO campaigns are robust enough to reach your target audience, they can be a turning point for your business. If the right strategies are applied, your business website will appear for the keywords your B2B buyers are using, and the content will help them to make their decision of buying your products.

Though B2B SEO is a significant investment of time, businesses must focus on it to increase their visibility in search engines. B2B SEO offers an innovative approach to established businesses to boost their revenue and overall growth. And for new companies, it is an assistance to outshine their competitors and grow exponentially.

Setting up the right B2B SEO strategies for your business may be tricky but once it is done, your business will experience an amazing upsurge in conversions. Though the SEO needs regular efforts. Thus, hire SEO team from Skynet Technologies to set up your B2B SEO and maintain it continuously! Contact hello@skynetindia.info and to know more about SEO services or fill out form below to request a quote.

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!
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Organic SEO vs Local SEO – Select the best option for your business!

By | Date posted: | Last updated: December 20, 2022
Organic SEO vs Local SEO

Do you know what SEO implies for a website? In a simple and short way, SEO = Visibility.

Yes, Website SEO is a deciding factor behind visibility of the website for each search. Though there are many other factors that impact website ranking in search engines. But SEO is the top priority of businesses. SEO is a vast and complicated facet of website building, and two important strategies of SEO are Organic SEO and Local SEO.

Both types of SEOs are important but at times, business owners get confused between them and find themselves in a dilemma, which one to choose and why? Many a time, organizations focus on organic SEO but overlook local SEO, which can harm business in local territory.

We shall help you to know more about both the strategies of SEO. Thus, you can decide how and why to focus on organic and local SEOs.

YOU MAY ALSO LIKE: How to improve click through rate

Organic SEO and Local SEO – two critical strategies!

Organic SEO is nothing but techniques and measures that you put in place to drive organic traffic from search engines. It works where local intent is not included in a search. It is about general information. Organic SEO includes several crucial factors like keywords, productive links, high-quality content, etc. It has zero or very less involvement with user’s or your location, instead organic SEO yields more traffic for your website if your content is relevant and fits searchers’ expectations. SEO positioning helps in organic SEO wherein you use specific keywords in headlines and content to get the chance to show up in search results.

On the other hand, local SEO has a geographical element attached. If you are implementing local SEO strategies, your single or multi-location business gets the benefits of appearing in local relevant searches. The strategy optimizes your content according to local needs. It is not only dependent on search engines, local SEO works on maps, business directories, Google My Business, Facebook, etc. To optimize your website for local SEO, it needs citations, links, keywords, and most importantly reviews.

Factors to consider before you choose the best option

You must ponder on a few things to decide on the most suitable SEO strategy for your business.

  • Market niche: If you are selling digital products or any other type of products to your target audience, organic SEO will work. However, if providing services to people nearby, go for local SEO.
  • Products and services: There are a few products like eBooks, educational courses, and other general stuff that may need organic SEO, but products or services like vegetables, fruits, cakes, dance classes, etc. need local SEO.
  • Physical stores: For pure online business, organic SEO is better. Whereas, if you have a proper store setup then opt for local SEO.

Benefits of applying a strong SEO strategy

Organic and local both SEOs add values and benefits to your business and eventually improve the website ranking. Using keywords, backlinks, local listings, and mobile optimizations correctly and in a perfectly balanced manner to achieve the desired business goal is SEO. Your business can get a kickstart and existing business can soar higher if you know which SEO strategy to apply and how.

SEO strategies surely improve your marketing efforts provided you have not overdone it and website content has top-notch quality. Key benefits of adhering to best SEO practices are-

  • They help increase your website traffic.
  • Improve business or brand awareness among your target audiences.
  • You can outreach your approach.
  • Better rankings on SERPs (Search Engine Result Pages).

Differences between Organic SEO and Local SEO

Audiences

A business you run for audiences. Thus, you must know which audience base requires what SEO strategy.

If people are looking for some nearby product or service, their search comes under local search. Such users specifically include products, services, or business names with their city names or use the ‘near me’ term.

Organic searches are done by people who might looking for some information or need an answer. They might be doing some research or they are searching for some facts to solve their issues. These users might need any PDF downloads or newsletter subscriptions.

SERPs

The other crucial point is search results and rankings. There are some searches for which Google shows a combination of both local and organic SEO. However, local SEO does not target the same results as organic SEO.

The focus of local SEO is getting higher rankings in Google maps, Apple maps, Yelp searches, Bing searches, etc. The upshots include a list of local businesses with their website, pictures of stores, their content information, business hours, etc.

Whereas organic SEO focuses to rank higher in Google, Bing, Yahoo, and other search engines’ main searches. The results might show the website’s home page link or the relevant page’s links.

Content

We know, web content is a critical part of SEO and website rankings. It impacts organic and local SEO as well, though in diverse ways.

For local SEO, a business needs to provide its local information such as business city, region, state, street, intersections, etc. You require extremely locally optimized content to grab the attention of local users and establish your strong local presence.

Organic SEO pays attention to topics that contain useful information with keywords that are relevant to the topic. For instance, if you are a mobile product company, your content must focus on mobiles. And you can also include earphones, mobile covers, batteries, chargers, etc.

Local citations vs Organics links

Local SEO has citations, and the same action is done by backlinks in organic SEO. Citations and backlinks both are critical for their respective strategies.

Local citations are nothing but when your business gets a mention with your business address, location, and phone number. Local business directories and review websites such as Google My Business, Yelp, etc. have these mentions or citations. They can include more additional information like business hours, parking spaces, and many more.

Backlinks you get from other renowned and relevant websites that link your pages. These links help in elevating the organic SEO of your website.

Local SEO and Organic SEO – what does a business need?

Either local SEO or organic SEO, a business need both. It depends on the type of business you have and the kind of content you wish to promote on search engines.

If you have a small business that is restricted to a particular location, focus on local SEO. However, if you require an ecommerce solution with only an online presence, your efforts should be towards organic SEO. It will optimize the website for organic searches and then it will show up for relevant queries and keywords.

Whatever efforts you are putting, try to be consistent to achieve better results. At the last, all the efforts seem worthy if the website’s performance on search engines is favourable.
Skynet Technologies offers search engine optimization, website conversion optimization, speed optimization, social media marketing, digital marketing and more. To know more, explore our SEO services.

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!
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Top proven tips to reduce bounce rate significantly!

By | Date posted: | Last updated: July 23, 2022
How to Reduce Bounce Rate

When you create a website and curate content for your target audience, what is your expectation from audiences? You surely want them to spend time on your website and take positive actions such as buying a product, subscribing to the services, registering themselves, etc.

But what if they do not spend time on your website and leave it in a few moments only What do you think, why they should stay longer on your website? Have you ever tried exploring your website from a user point of view?

Remember one thing, the more cluttered, vague, and confusing your website is, the harder it will be for your audience to take the action you wish for. So, your focus must be on offering clear, navigable, and minimal design, if you wish visitors to spend time on your website and explore it thoroughly.

A useful design enhances the user experience and engagement, which improves bounce rate as well. Despite getting significant hits in a day, not every page of your website is performing well. Don’t you think, it is a matter of concern? If you wish to get rid of this problem, then read this article and find out the best ideas to reduce bounce rates.

What is bounce rate and why you should focus on it?

To put it simply, when a user lands on your website and does not interact with any of the elements and leaves the website without exploring it, is the bounce. And bounce rate is the percentage of how many visitors bounced your website as compared to visitors that visit the site.

Google Analytics helps you calculate the bounce rate using the below formula.

Bounce rate = Visitors who bounced visits/Number of total visits

Bounce rate is the barometer to check the success of digital marketing tactics. Even if people are coming to your website but not engaging, implies there are some severe issues. It is indicating that you might be attracting low-quality traffic. Therefore, find out the source of traffic (PPC (Pay Per Click), social media, etc.) and unearth the exact problem.

In short, you need to pay attention to bounce rate because it tells you a lot about website and marketing bottlenecks. Once you know these impediments, you can work and improve them.

reduce-website-bounce-rate

How to reduce the bounce rate?

Let us pinpoint the causes of higher bounce rate and try to find solutions to fix them.

Check your Google Analytics configuration

Before you start rectifying other issues, find out if your Google Analytics account configuration is correctly done or not. If the configuration is not done properly, you may get skewed results, a too higher or too lower bounce rate.

Check your Google Analytics tracking code, goals and events, and integrated analytics plugins. You can verify this in real time as well.

And if the Goal is not configured correctly then Google Analytics will not be able to track all the events properly and you will end up finding higher bounce rates. Also, check if other plugins are not triggering Google Analytics. This might skew the bounce rate as well.

Improve the quality of content readability

These days people do not read content, they skim through it, and therefore mostly bounce rate is higher because the content is not easily readable.

If your content has large blocks of text, it is difficult for users to glance over it and find out if it has anything useful or not. Therefore, publish the content keeping readability in mind.
Use correct headings and sub-headings. Write short, precise, and on-point paragraphs.

Put relevant images and graphics in between the text.

Examples usage to explain difficult points is a good practice.

A table of content with clickable links works well, people can directly jump to the required point. Interactive content increases the engagement of users.

Use exit intent pop-ups

Pop-ups are essential for increasing conversions. However, relying too much on pop-ups can ruin the UX of your website. Pop-ups are the most annoying factor for users at times and eventually, they become one of the prominent reasons for higher bounce rates.

Users land on your website for some essential information, they might be in a hurry, but frequent occurring pop-ups distract and disturb the users. Thereby, they bounce from the website. Exit intent is a good option to use because they appear only when the user is about to click on the exit button. The exit-intent pop-ups are not intrusive, yet they do their work in the desired way.

Add intriguing CTAs (call to action)

Every page of your website needs to have a clear and compelling CTA. Many organizations lack correct call-to-action and face higher bounce rates.

To reduce the bounce rate, try to put attractive, clear, and easy-to-spot CTA. Do not let the users guess what to do next, instead prompt users to act.

Place the CTAs above the fold area, so that it is easily visible.

Use bold text and eye-catching colors.

Be confident and use commanding words to tell users what to do next.

CTA must clearly be indicating what will happen if a user clicks on it, for example – get a quote, buy now, sign up, etc.

Moreover, try not to confuse your visitors with more than one CTA on a page.

Keywords that target the right audience

Your website bounce rate might be higher because you are not targeting the right audience. There might be traffic on your website, but not the targeted one. Despite having relevant content and good UX, the conversion is not happening because you are targeting the wrong people.

Research the high-value keywords and compose content around them. It will help you to bring high-quality traffic and decrease the bounce rate.

Optimize the website for mobile

Mobile traffic is crucial! A substantial number of web traffic comes from mobiles. So, if your website is not optimized for mobiles, keep the optimization on priority to reduce the bounce rate. Mobile search engine optimization can enhance conversions, reduce bounce rates, and enhance website traffic and visitor experience on mobile devices.

Focus on website speed

The longer visitors must wait for website loading, the higher the bounce rate will be. There are ample websites with similar content and products as yours. If the website loading speed is more than 2-3 seconds then people will not likely stay and wait to download the page, rather they click on some other website link.

Google also pushes down such websites in search results that have low performance and speed issues. Thus, optimize the website for speed and improve the bounce rate.

Try to have a multi-lingual website

If your target audience is international users then having a website is only one language can increase the bounce rate because despite English being spoken across the world, many people still struggle using it.

Therefore, use plugins that can help you translate the website into other languages. Many platforms have in-built multi-lingual features like Drupal. If feasible, you can switch to such platforms as well.

Internal linking

Internal links provide a better structure to your website and make it easy to connect with relevant pieces. When you add a relevant link in content, users do not have to look around, but the information is just a click away.

These internal links not only reduce bounce rates but also help in securing good ranks in SERPs (Search Engine Result Pages). However, do not just spam the links for the sake of internal linking, put the link wherever it is actually needed.

Add related posts

Likewise, internal linking and adding related posts help in reducing the bounce rate of your website. Related posts assist users to find more of your content and engage them for a longer span.

You can place the related posts at the bottom of the page or at the side bar of the page because users will likely click on the other post when they will finish one. Adding them at the top or on the side can be disorienting. And this is not just for general content, it can be used in ecommerce as well by adding ‘suggested products’ or ‘products frequently bought together’ to upsell the products. The idea also helps to reduce the ecommerce store bounce rate.

Website must be easy to navigate

Unclear and confusing navigation is one major issue that increases the bounce rate of your website. Navigation must be logical and comprehensive, thereby, users can explore the website and get what they are looking for.

Navigation reflects user behavior. You can track these behaviors using different tools such as HotJar. Unearth what areas of your website get maximum interaction and what is the click-through rate. There are many tools help you to find high and low activity areas. Accordingly, you can improve engagement in low-activity areas as well.

Also, track events using Google Analytics and use all the data to improve the navigation of the website.

Eliminate all the broken links

Broken links work as a repellent and force your visitors to leave the website, which increases the bounce rate. With an old website, broken links are inevitable. Google Search Console and regular SEO technical audit can help you to locate broken links. Once you locate them, find out the right way to fix all the broken links to improve the UX of your site. You can add a redirect, replace the link, and remove it.

Make sure ads and auto-play will not distract the users

Advertisements are a reliable source of revenue, but they can be disturbing for users and can ruin the UX, which will eventually increase the bounce rate. Similarly, auto-play videos suddenly come from nowhere and divert users from the main content.

A/B test for bounce rate will help you to find the best way to use ads and keep the UX intact.

Are you all set to vanish the bounce rate issue?

Bounce rate is an important metric to measure the UX of your website and how well the marketing campaigns are performing. A higher bounce rate directly impacts the conversions and hence ROI (Return on Investment). For a single-page website, it might not be a severe problem, but a large website with many pages cannot afford a higher bounce rate.

Try the above-mentioned tips and get rid of the bounce rate problem. So, what are you waiting for? Our experienced team would be happy to assist you. We provide complete solution of web development and maintenance, ecommerce development and maintenance, SEO services and more.

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!
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Top Website Conversion Optimization Tips for Lead Generation!

By | Date posted: | Last updated: January 13, 2022
Website Conversion Optimization

A high number of visitors to your website does not always mean a high conversion rate. You can invest time and money in high-quality search engine optimization, backlinks, creative content, and a mobile-friendly design, but still not generate enough inquiries.

Your website is receiving a lot of traffic, but you are not receiving the targeted inquiries or conversions. Why? There are several reasons your visitors might leave a website before they convert. Website conversion optimization helps you to turn your visitors into customers.

Let’s get into how you can begin a website conversion optimization

Proper Call-To-Action

People’s attention span on the internet is very short because we have everything at hand. Users will go elsewhere if they don’t find what they’re looking for immediately away. Studies have shown that people who do research online don’t actually read the content, just skim it. That means all the beautiful content you’ve invested so much time into is likely just skimmed.

“Readers” often only pay attention to headings and bullet points. So, if your content is well organized, they might stick with it. However, if your call to action is not clearly visible, your visitors will simply leave your website without contacting you. As a result, it’s essential that your CTA is as obvious as possible to guarantee that you’re engaging with your visitors.

So, when designing each page of your website, keep your customer’s journey in mind. What would you like your customer to do? What does visitors need and how can you attract them without selling too much?

Too many CTAs are just as bad, if not worse, than having none at all or one that’s hard to see. Placing contact forms and pop-up CTAs all over the page will annoy visitors and lower your chances of converting leads even more. This is especially true if visitors must fill out these forms before they can view your content. The trick is to find the right way to make your conversion points clear and accessible without bothering your visitors with log-in walls.

Here are some tips on how to make your call-to-action visible and engaging:

Create a simple animation that draws the visitor’s gaze.

Immediately catch the visitor’s eye with an animation. Simple micro-animations or appealing graphics are frequently used by web designers to capture the attention of visitors and then drive them to the call-to-action (CTA).

The animation or button guides the customer through an engaging experience from start to conversion. It is easy to understand and easy to navigate.

Put your phone number in the header (and make sure your visitors can call it by simply clicking on it).

Traditional surfing on a desktop or laptop computer has been overtaken by mobile surfing. Mobile friendly website design helps you to improve user experience and conversion rate. It is important that your mobile visitors can contact you directly from their cell phone. A mobile phone link in the header ensures that your visitors can easily reach you while they are surfing your website. Use a sticky header on your website to ensure that your CTA and content are easily accessible and digestible. It adapts to the page so that the user doesn’t have to scroll all the way to the top to call you or navigate to another page.

Add a CTA button to the front and centre of the hero image

Wondering where to include a link to your contact form? If you insert a button or a link in your hero image, it will be shown directly to the visitors when the page loads for the first time. That way, visitors know that they can easily contact you (and how) without the form hassling them as they navigate your page. Anything that makes it easier for your customers to find and click your CTA will also make it easier for them to convert.

Be creative in your Headline

The first time a prospect hits your page, you should reassure visitors that they’ve found what they’re looking for. Try to look at your home page or landing pages as if you were a new visitor. Anticipating your customers’ first questions and having the answers ready as soon as the page loads will help.

Your headline is probably the first thing your visitors see when your website loads. Don’t confuse your customers with a vague headline. It should explain exactly what your company does or what you want to inform them about. Creative language can be beautiful and do your brand justice, but if you’re too vague, you can lose visitors and business. Your headline should quickly convey to visitors what exactly your business is doing so you can keep converting leads.

Try to anticipate the first question your customer will ask when they enter your website. What kind of information might he want to know right away?

  • Services
  • Location
  • Why your company is the best
  • Simple service

Don’t serve too long contact forms

Let’s say your website is doing pretty well. The website has been well optimized and comes first when Google searches for your relevant keywords. Your content attracted qualified visitors to your website. Your calls to action worked and your potential customer is about to sign up using your contact form.

Unfortunately, your super long, complicated contact form annoyed and intimidated the prospect. So, visitor closed your page before contacting you. It’s easy to create long contact forms so your sales team can capture all the relevant information about your prospect. However, simple forms are much more efficient at converting leads.

Here are the typical problems with registration forms:

  • “Required fields” that your customer missed caused the entire form to be restarted. Now he must re-enter all of information
  • You asked for too much personal information and scared off the customer
  • You overloaded them with detailed questions

Let’s say you’re a dentist and want to get an idea of the type of work your prospect needs to do. If you force your customer to explain in detail the problems they are having, you could inadvertently frustrate them. By asking them to explain all of their needs to you beforehand, you’re actually relieving them of work that your employees might be doing instead. Make things easier for your customers and only ask them for the bare minimum of information:

  • Name
  • e-mail address
  • Phone number

Now your reps can call the customer back to find out if they are available and what kind of dental services they need. Once you’ve shortened your registration form, your leads are more likely to convert.

Find a good place for your attention-grabbing hook

Do you have a special holiday deal? Do you have free shipping? Did you introduce a promotional code to save money? When you have a compelling hook, put it in big, bold letters right where your website visitors can see it.

A good place for your hook is right next to the click-to-call phone number or at a first banner of the website. This combination increases the likelihood of conversion. It’s also a good idea to place a smaller hook at the end of the page.

A unique selling point can help your business stand out from the competition and give your visitors at the conversion point an extra boost to contact you.

An attention-grabbing hook is that little extra that your business and website offers that makes the difference when a prospect considers your business.

They may seem small, but customers are often impressed with terms like “award-winning”, “leading”, “largest selection,” “guaranteed” or “1st place”. Just make sure that the hook you use really says something about your business.

Great e-commerce website hooks

If you have an e-commerce website, “add to cart” is a feature of your website, not a hook to target users. A proper hook when it comes to purchasing items is:

  • Get free shipping on orders over $100.
  • Enter the promo code DISCOUNT to get a 20% discount.
  • Get 10% OFF on your first order!
  • Get a free delivery on your first order!

If you have a free offer, be sure to promote it wherever you can. Don’t overdo it with advertising, but don’t hide it either. However, Check out the guide on how to reduce shopping cart abandonment.

Slow-acting hooks – companies with a longer sales cycle

Many companies have a longer sales cycle. A typical buyer would not go to their website and buy something the same day. For example, if you offer IT services, medical care, or marketing, your customers will go through a research phase before making a purchase. To get these customers, you need another type of hook, such as:

  • Download our five-page guide to cloud hosting
  • Download the Free Guide about Digital Marketing
  • Sign up for our newsletter to receive coupons and offers
  • Subscribe to our mailing list for latest news, tips, and blogs

To download the guide or subscribe to your newsletter, the customer just needs to enter their first name and email address. Then you can add users to your email list and continue the conversation with them.

However, this type of hanger will not work for all users. For someone looking to learn more about this technology, this is a great offer that is very likely to get them into action. However, if the customer is looking for a different product, e.g., buying a domain, they may not be interested in this offer.

Throughout your website, you should be wondering whether you have asked the customer to buy, contact them, or get more information. You must weigh this against the question of what benefit the user will get from this action.

Conclusion

Following these best practices will keep your landing pages engaging and high-quality, which will lead to a valuable boost in both CRO (Conversion Rate Optimization) and quality scores. Keep testing the more information you have, the more likely to convert your visitors.

Skynet Technologies offers search engine optimization, website conversion optimization, speed optimization, social media marketing, digital marketing and more. To know more, explore our SEO Services. Also, we provide a complete ecommerce solution including ecommerce website development, design, maintenance, support, ecommerce SEO and digital marketing services, etc. To know more, explore our ecommerce solutions.

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!
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