Crucial Website Performance Metrics You Should Start Tracking Today!

By | Date posted: | Last updated: April 24, 2023
website performance metrics

“The success of a website can be measured by one major criterion; Does the visitor do what you want them to do?” - Aaron Wall

Have you ever worried about website performance? Does your website get expected traffic on daily basis? How many of your visitors are returning to your website?

Every website’s performance is based on some metrics that you are supposed to measure every now and then to ensure the smooth performance of the website. The metrics that educate visitors about your website content and features and persuade them to explore your website.

When you keep tracking website performance metrics and improve the shortcomings of the website, conversions will increase ultimately. Though there are several metrics that different platforms ask to track and measure. However, not all are important to each website.

You should measure performance metrics that are really important for your website’s performance. But the question is how you will decide, which metric to track and what to leave. Read the article, to know the answer.

Importance of tracking website performance metrics

Yes, it is crucial to measure website performance metrics to understand users’ behavior on your website. By tracking their behavior, you will understand if users are exploring the site the way you wanted or there are sudden changes in their movements.

If there are problems on website, then optimize the website pages to elevate conversions. Your ultimate goal behind running a website is driving more traffic to the website and generating sheer profits. And to achieve that goal, website performance metrics measurement is important.

Performance metrics help you to know more about keyword ranking, best traffic sources, the effectiveness of the content strategy, and myriad other factors that directly influence website performance.

How to identify correct website performance metrics?

However, tracking the right metrics is important. The website performance metrics vary as per industry, business goals, and target audience. To know if your digital marketing efforts are paying off or not, choosing the exact metrics to measure is a real task.

So, before you start tracking every metric you come across, identify which is required for your business. You can measure those metrics that influence your website’s search performance such as keywords.

To improve sales numbers, track and measure conversions and cart abandonment rate. The metrics must directly reflect your business goals. Accordingly, make changes in the areas that need improvements and impress your target audience.

Website Performance Metrics to track

As mentioned above, decide on metrics that speak about your business goals. Other than individual goals, there are a few metrics that provide you with 360 degrees website performance reviews.

1. Website speed

It is one of the major performance measuring metrics. There are a few factors that decide website load speed.

Time to Title

The moment when a user requests your website to the time when the site title appears on their browser is Time to Title. If the time taken is longer than expected, then it would create a negative impression.

Time to start rendering

This is the time from user request to content appearance in the browser.

Time to Interact

The time from the user’s request to the moment they can take actions on the site is Time to Interact.

These three metrics are responsible for users’ session length on your website. The lesser time it takes to open and interact, the longer users stay on your website. PageSpeed test helps you to know the actual state of website speed and accordingly, you can optimize the website.

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2. Elements (assets) on the web page

Text, audio, video, images, etc. are the elements that also impact website page load speed. The more elements you will add to your website, the more it will hamper site speed since these elements take time to load and increase above-mentioned three metrics’ time.

Thus, measure site load speed and find out which elements are the culprits. You can take the help of some tools to know the size of your page and elements (assets) on it (for example – website page asset analyzer and performance tool). Hosting such assets on an external site can improve page load speed.

3. Error rate

If your website is facing several issues, you will find a higher error rate. This is the percentage of request issues over the total number of requests your site generates. The higher error rate indicates that your website is going to have some severe issues. Thus, tracking this metric can save your website from unexpected performance crises. The error rate is one such metric that must be tracked in order to reduce performance challenges irrespective of business goals.

HTTP requests, UI (User Interface) interactions, real user session monitoring, etc. are some metrics to measure error rate. Offer exceptional experience to all the users by analysing data from a real user session and enhance website performance based on the data.

4. Bounce rate

This is one of the most crucial website performance metrics that lets you know the number of users who don’t stay on your site for a longer span. Bounce rates hamper your site’s conversion badly. It is an indicator that somehow your website can attract users but not delivering the required experience.

The bounce rate can be measured with the help of Google Analytics. And to improve this critical problem, work on content readability, for example, don’t write larger chunks instead write in small paragraphs.

Make it easy to read by not overstuffing with difficult words, bullet points make your content more impressive.

Avoid unwanted popups and ads that are distracting for users.

Call-to-action must be visible and compelling enough to persuade users to act.

Content must be relevant, fresh, and trustworthy.

Also, your website must attract the right visitors. Thus, focus on your strategies to reach out to your target audience.

These are a few tips that help you reduce bounce rate and improve overall website performance.

5. Unique Visitors

These visitors access and explore your website at regular intervals. Every website needs such unique visitors in order to succeed. This metric shows your good return rates and slow but continuous growth. You can track this metric via the Audience tab in your Google Analytics account and then work more on offering personalized content to such users. Personalization helps attract more users to visit your website.

6. Traffic source

Whatever your business goals are, traffic is your topmost priority. But do you know where your traffic is coming from? Well, it’s time to track this metric as well.

Organic search, referrals, social media, or some other campaigns, what must have taken your users to the website?

Find the traffic source from your Google Analytics account. Go to Acquisition > All Traffic > Channels.

Once you know the source or channel most traffic is coming from, put more effort into those channels to acquire more traffic.

7. Conversion rate

Conversion rate informs you about the quality of your whole website and how effective your on-page tactics are. This metric helps you to adjust or edit elements that impact the conversion rate. To measure conversion rate, go to Google Analytics, and navigate to Conversion followed by Overview.

8. Website’s top pages

Keep tracking top-performing pages and replicate similar strategies to other pages as well. This is an effective way to improve the entire website’s performance. Other than that, focus on improving the landing and exit page experience. These are the pages that create impression on users and force them to re-visit the website.

Go to Google Analytics > Behavior > Site Content > Landing Page/Exit Page to know how these pages are performing.

9. Keyword ranking

Though you keep working on keywords, it is something that needs to be focused on priority since keyword ranking influences your website performance directly. Volume, competition, and seasonal trends, choose keywords based on these factors.

Moreover, the keywords that are working for your competitors, can work for you as well. Along with all this, keep looking for keywords that people are typing into Google to find your products or pages.

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10. Lead generation

To measure lead generation, there are three performance metrics that needed to be tracked – Bounce rate, CTR (Click Through Rate), and Average session duration.

Bounce rate measurement we’ve seen above. Now let’s see how to track the other two metrics.

CTR – This metric is one of the crucial metrics to be tracked. It identifies how many users interacted with a specific call to action within a specific time.

Average session duration – This metric tells you the average amount of time a user spends on the site. Higher spent time implies higher engagement.

Both can be tracked via Google Analytics. So, measure these three metrics to give you a idea to readjust your lead generation strategies, which are essential for an organization’s growth.

Wrapping up

These metrics are essential for every organization to track and measure to own a successful website. If you have not measured these metrics yet, then you must start focusing on them now since they help you to improve website performance in every aspect and enhance traffic and sales.

Visitors’ actions can be favourable if you keep tracking above mentioned website performance metrics and optimize website performance accordingly.

If you find it overwhelming to track all the relevant performance metrics for your website, approaching the right digital marketing agency is helpful and result-generating. Skynet Technologies is a SEMrush agency partner who provides digital marketing solution and SEO services for your business. Fill out form below or send mail at hello@skynetindia.info

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!
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How to measure SEO success in 2023?

By | Date posted: | Last updated: February 22, 2023
how to measure SEO

What is your prioritized aspect of your business and how do you measure and improve them?

Did you ask this question yourself in a while?

To appear in front of the right audience, your website needs to be optimized well. SEO is crucial to focus on maintaining a robust digital presence and you need a strong clutch over digital channels to grow the business. Myriad strategies improve your website SEO, provided you to apply them rightly.

Moreover, tracking SEO continuously and improving it is important to retain the website’s search engine ranking position and performance. Despite SEO being the most systematic and logical digital marketing tactic, it needs regular analysis and monitoring. Do you know, how to measure SEO results to improve presence of your online business?

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Why do you need to measure SEO results?

SEO is a robust practice to facilitate business growth, however, you must have a solid result-tracking system to ensure the top-notch performance of your website. If ROI is not increasing, it implies that SEO needs improvement; this is the most important reason to measure SEO results.

And another reason SEO tracking is crucial is that you would never know if the organic growth strategy were on point or if it requires to be tweaked. Last but not the least, to scale your website ranking, overall revenue, and organic traffic, it is requiring to analyze it continuously.

How to measure SEO success?

SEO strategists focus on some important metrics and define broad-level KPIs into which the metrics fall.

For example, organic traffic is one of the important digital marketing KPIs but pageviews, users, and sessions are the metrics corresponding to that KPI.

1. Keyword Rankings

Each website requires to rank higher in SERPs and it is an indicator of its success. Keyword ranking is one such metric that decides a website’s position in search engines. To measure keyword ranking, there are some facets to track.

While performing a keyword research, You must track the primary keyword per page to see how your main targeted keywords are performing. Though Google has a semantic nature, and it ranks your pages for more than one keywords if the main keywords are performing well, then the results will be in your favor.

There are other auxiliary keywords and based on their relevancy Google finds your content and ranks your pages. Thus, you must know that for how many keywords your pages are ranking for and whether are they relevant or not. These keywords can be tracked using Google Search Console and Ahrefs.

2. Organic Traffic

Track traffic, Google Analytics is the best traffic tracking tool. Go to Acquisition > Channels > Organic Search > Users and you will be able to check organic search results immediately.

If measuring via GA4 (Google Analytics 4), follow a few steps and track overall traffic and organic search results. Click on ‘Reports,’ select ‘User Acquisition’ and ‘Traffic Acquisition’ and select the duration you wish to see the results, and you will be able to see the traffic across all the channels in the form of charts.

GA4 also gives you an exact number of users coming from distinct channels and provides precise results for metrics like engagement sessions, engagement rate, conversions, etc.

3. Engagement

When you start measuring engagement, you get more understanding of customer journey. Some specific sets of engagement metrics show the behaviour and level of interest of your target audience who visit your website.

In GA4, track engagement sessions, average engagement time per session, engaged sessions per user, and engagement rate.

To track these metrics in GA4, go to Acquisition > Traffic acquisition > Channels section and then get results for engaged sessions, average engagement time per user, engaged sessions per user, and engagement rate.

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4. Conversions

It is one of the important indicators to track your website’s SEO performance. For B2C, conversions can be tracked via metrics such as site visits, product views, checkout, etc.

But for B2B, conversion is a vast term, and it can be divided into multiple funnel stages such as marketing qualified leads, sales qualified leads, opportunity, client, etc. To increase B2B website conversion rate, every organization has its own set of metrics to measure.

In GA4, conversion reports can be accessed by clicking on ‘Engagement Report’ and then choosing ‘Conversions’. You can also opt for more specific results by clicking on the ‘+’ sign beside ‘Event Name’ to choose ‘Traffic Source’ and ‘Session source/medium’.

Once you select the appropriate options, you will start getting conversions across all the marketing channels.

5. SEO Sourced Revenue

Last but not the least, after all the above-mentioned metrics, come to your end objective, which is revenue.

The more revenue you achieve, the more your strategies are working well. The numbers help you to drive other significant B2C or B2B SEO strategies to build a successful business.

You can measure revenue through Google Analytics but for more accurate numbers, you can also try some fully dedicated attribution models.

How much does it take to have visible SEO results?

SEO results have different interpretations for distinct organizations. However, results can be evident in the form of keyword rankings, search traffic, and leads, therefore you must know these interpretations.

If your website pages are well-optimized, it will get indexed faster and will start moving upwards in SERPs for relevant keywords. As soon as keyword rankings show growth, search traffic numbers also start moving further. It somewhere takes a little more than keyword ranking.

Once your pages hit the first page of Google and start ranking between 1 and 10, then traffic also increases on your pages and that is when you start getting a colossal number of leads. This entire process might take around 8 to 12 months for the results.

Wrapping up

Now you know everything you need to track and how to measure them. Measuring SEO results is not only about knowing numbers, but you need to extract important data effectively to use it for the betterment of organizational processes.

To make your SEO process streamline and to increase your organic traffic – contact Skynet Technologies – SEMrush agency partner who provides SEO services to start-ups, small businesses, and large business. Contact now and hire professional SEO who helps you to tweak, or re-shape SEO strategies accordingly to acquire your business goals. You can also fill out the form below to request a free quote.

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!
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Want to Increase Your B2B Website Conversion Rates? – 12 Optimization Tips!

By | Date posted: | Last updated: January 14, 2023
b2b conversion rate optimization

“It’s much easier to double your business by doubling your conversion rate.”

Conversion rate is a metric to measure your B2B website success and it cannot be overlooked. It gives you insights into how many people are visiting your website and out of which how many are actually converting.

In B2B, there are more than one decision makers to buy a product or service and they are more product/service savvy as well. Thus, you will not be able to impress them by giving some weak offer. Also, grabbing their attention and holding them on your website can be trickier.

Despite you have two ways to enhance conversion rate, they are Organic and Paid, B2B organic search works better than paid ones, and thus, website organic conversions generate more revenue. And to appear in organic searches, you need to optimize your website effectively and follow best conversion practices and B2B SEO strategies.

In this B2B conversion rate optimization article, we have curated expert tips to increase your B2B website conversion rates.

B2B Conversion Rate Optimization Tips

1. Target top-notch leads only

You may target a wider range of businesses, but try to assess once, does it really work for you? The conversion rate may jump higher if you are funnelling more high-quality leads. Analyse your target market and find out if you can be more efficient.

2. Work rigorously on creating offers

If you have not reviewed your offers in while, then take a look at them and rework them to create more enticing and realistic for your B2B customers. Additionally, work the best way out to position the offer and highlight its best part. A small decrease in product price can lead to better conversions.

Additionally, show clear and precise offers. The offers and landing pages must have easily understandable content so that clients can skim through the content and make up their mind to buy your products or services.

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3. Retargeting is fruitful

Best chances of getting conversions from the people who have travelled your sales funnel previously. They know you and your products. Therefore, they are more likely to give you conversion. Retargeting ads are a bigger help in keeping you top of their list, and you never know, they will jump on your landing page again. Besides, retargeting is less expensive than attracting a whole new bunch of clients.

4. Talk more about advantages instead of features

The customers are more interested in products or services benefits with features your products have. Often when you pitch, you talk about features more than benefits. However, the buyer wishes to know the benefits of buying your products and why they should not go to your competitors. Mentioning benefits can help you improve conversion rates.

5. Keep an eye on the competition

Be informed and updated about your competitors’ moves. You may get some useful insights about changing your strategies to improve the conversion rate by keeping a close eye on the competition. You can follow them on social media, can check their B2B content marketing strategies and also subscribe to their newsletter to know more about their pricing, latest offers, and other crucial strategies.

6. Use automation technology

Technology is always there to serve you. Automation methods and email marketing can help you to push your leads down the sales funnel without having to track them yourself. Keep informing them about latest offers via emails, remind them to finish the transaction, or nudge them that they left, and their cart is waiting, and more.

7. Content personalization

Personalization of content has become easier now, thanks to evolved technology. Tailor content for the audience by dynamically changing the location, adding their names and other information, or providing their desired offers. The possibilities are endless. Content personalization is a sure-shot ingredient behind enhanced conversion rates.

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8. Testing is important

Every single component that can impact your sales, needs to be tested thoroughly. Marketing messages, CTAs (call to action), emails, landing pages, etc. test them all. Moreover, keep trying new things but make sure to test them before you launch them. Appealing visuals, languages, etc. can make an enormous difference in response. When you test the elements, you come to know what is working well for your B2B website and accordingly, you can add or reduce those elements.

9. CTAs must be visible and easily reachable

If the call-to-action button is hidden somewhere or not clear enough to read, how can you expect a higher conversion? Ideally, CTA must be placed higher up on the page with clearly visible fonts for more clicks. Also, check if it is conveying the message that you want your users to do. Implementing different languages in CTA is also a step to increase the conversion rate.

10. Your marketing ads should not be tricking

If your ads are promising something that is not available on your landing page, all your efforts go in vain. Moreover, it is not important that everybody clicks on your ad, rather it is a relevant click that gives you conversion. Therefore, the goal of your marketing ads should be soliciting qualified leads.

11. Focus on business pain points

Every business has some or other pain points that influence the conversion rate of the business. Scour all the pain points and solve them. If you will be able to solve the problems, you will improve the sale and ROI eventually.

12. Experience must be simple

Despite all the efforts if the conversion rate is not improving, review your website and sales funnel to find out if there are some components that are causing trouble to your clients. Cut down those elements from the sales funnel, landing page, or checkout page. If there are a lot of forms or fields to fill, the conversion will surely drop. You must keep the website experience as simple as you can.

Wrapping up

When you continuously and constantly try to entice potential clients, you increase your odds to improve conversion rate. New ways to talk to clients and resolve their queries, new ways to close deals, and new ways to promote your content are a few proven practices to achieve remarkable sales and conversion.

Every small step counts! Apply the above-mentioned tips and see if your B2B conversion is increasing or not. Experienced digital marketers can have many other strategies and tips which can help you to increase your B2B conversion rate. If you are looking for such a digital marketer then Skynet Technologies is the one-stop solution for you, who provides digital marketing services including SEO services and email marketing. Fill out the form below to request a free quote or mail us hello@skynettechnologies.com

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!
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How to improve click through rate organically for your website?

By | Date posted: | Last updated: June 1, 2023
improve click through rate

Being on top of SERPs is not enough for your website if people don’t find your website link useful. It simply means that your SEO and digital marketing practices are lacking somewhere to bring organic click-through-rate.

Optimizing click-through-rate is a tough feat. You cannot just get it by adding backlinks or keywords. It is a proper process of implementing SEO and digital marketing best practices in the right proportion.

Imagine, you have to compete with plenty of websites to secure a position in the top 10. Ironically, CTR influences a website’s ranking and vice versa; thus, the strategies must be outstanding to improve the CTR of your website. Read the article and know how you will get more organic CTR.

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Why is Click-through-rate important for a website?

The CTR or click-through-rate is the number of clicks on any specific link record (clicks), compared to the number of times it appeared online (impressions).

CTR = Clicks / Impressions * 100

To put it simply, if your CTR is 10%; it means 10 out of 100 people click through your website.

Now, the question is, why is it important?

Obviously, it is!

Because the higher CTR shows a huge number of people are visiting your website.

CTR is not a ranking factor, as you can see in tweet below what google had said about CTR and ranking relation.

And above all, when people visit your website, they are closer to converting into your customers.

CTR also helps you to predict the traffic, you get from organic search improvements, and accordingly, you can optimize and prioritize content.

How will you find pages that need CTR optimization?

CTR cannot be handled in a general way. This component needs special attention to retain the website’s traffic and rank. If you want CTR to work in your favour, you should not make its optimization a site-wide action, instead, you must find pages that need optimization and work on them.

To find which pages to optimize for CTR, go to your Google Search Console, select search property, and open the Performance > search result reports.

improve click through rate

You can set the date range as per your requirements to see the reports. Check the scorecards for ‘total impressions’, ‘average CTR’, and ‘average position’. Additionally, you can apply filters to get the reports for your target country.

improve click through rate

Your Google Search Console will give you a complete report of impressions on pages of your website. Optimizing CTR will depend on the report you will get. Once you know, which page has a lower CTR, you can invest time and resources to improve CTR and traffic for that page.

Tips to Improve website’s click-through rate (CTR)

As mentioned above, higher rankings in SERPs don’t guarantee elevated CTR. It needs a whole bunch of appropriate strategic planning or tips.

1. Give special attention to long-tail keywords

You know that search strings with more than three or four words are called long-tail keywords. These are the queries that are highly focused and properly defined. For instance, if a person is searching for ‘boots’, the search engine will give unlimited search result. While if a person will search “leather boots for women”, the search engine will give them a right result whatever they require.

2. Titles matter

A page title is the first thing a user sees before they click on your URL, as soon as they see your link in search results. Therefore, you need to write a SEO title that is eye-catching and appealing enough so that users will click on the link.

It doesn’t mean that you write misleading titles, only the focus must be on writing something that immediately connects with the searchers. Writing engaging titles is certainly an art but you don’t need to be an expert copywriter. There are some basic strategies that can help you to write amazingly impressive titles for your website.

The title should have a concise summary of user intent to catch their attention.

You can include the focus keyword in the title. It not only helps users reach you easily but also assists search engines to understand your content.

Use emotional adjectives in your title; make it more powerful.

Format the title properly using hyphens, brackets, etc. wherever needed.

Also, when you start optimizing titles, try to do an audit and understand how the top-ranking results have written their titles. It will help you to keep the right title for your website.

3. Focus on meta description

Meta description is important for search engine. A well-curated, thoughtful, and informative meta-description can surely increase your CTR, which leads to increased traffic and conversion.

Thus, you must focus on writing and optimizing meta description as well.

You can write intent-based descriptions to satisfy users’ needs. Try to be descriptive yet precise.

Include the target keyword in it. Searchers will definitely notice them before they click on your URL.

Use powerful words to describe what your website has for users. Try to generate curiosity with the words like Imagine, Free, Instant, etc. And make sure you are offering the same stuff you promised in the meta description.

You can add some real data facts as well to make the description persuasive. For example, more than 1 million downloads.

4. Work on curating simple yet alluring URLs

URL structure helps users to know about your company name and what they are going to get if they will click on the link. Thus, it should be made noticeable with correct keywords and precise descriptions.

They should be clear enough.

Keywords set the right context and expectations among users.

Shorter URLs are more impactful.

Use breadcrumbs in the URLs. They are visible in the search results and make your URLs comprehensive.

5. Rich snippets can help

The usage of rich snippets enhances the information’s value and generates confidence in users to click on your URL. This leads to better search results performance and higher click-through-rate. Some of the most common rich snippets are: Reviews, Prices, Currency, Videos, etc.

Clearly, if you are conveying the right information through rich snippets, CTR will certainly increase because users will be more likely to click on your URLs.

6. Fix Keyword Cannibalization

Keyword cannibalization happens if more than one page of a website target similar keywords and become competition for each other during an organic search. It implies, your website pages are competing against each other and harming your SEO.

It is a sign of bad SEO, which impacts your digital marketing strategies badly because your click-through-rate and conversion get split between multiple pages instead of one. This creates a problematic situation for your website as Google and other search engines cannot find the relevance of numerous pages with similar keywords. Thus, they will choose any one page according to their comprehension.

To fix this critical issue, you can create landing page where all your content can be consolidated. It will be a central point for all the pages. Moreover, if you find multiple pages are ranking for the same keyword, merge the content. And another full-proof step to fix keyword cannibalization is looking for new keywords. There are chances that you haven’t done proper keyword research and it is hurting your SEO.

Also, perform regular website seo audit and content audit to keep an eye on this issue. Update content with the right keywords regularly. And apply a targeted keyword strategy; it optimizes web pages for different keywords in SERPs.

7. Continuous improvement

There is always a little scope to work on improving your content and SEO elements. Thus, don’t just implement and forget; instead, keep the improvement process in a loop and iterate them.

Wrapping up

Enjoy improved organic CTR by applying the best practices. Click-through-rate is all about focusing on users’ needs and providing them exactly the same. Also, remember their needs keep on changing; thus, you must change your strategies accordingly.

Tools like Google Search Console and Google Analytics are there to help you. However, you should be focused on streamlining the strategies and fixing the issues. You can hire SEO practitioners, because they may know other strategies to improve your ranking and CTR. You can contact Skynet Technologies – a SEMrush agency partner who provides SEO services to help your business elevate to new heights. You can also fill out the form to request a quote.

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!
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