Need of App Development for Small Business in Modern Competitive Market

By | Date posted: | Last updated: February 14, 2023
app development for small business

One irreplaceable facet of online business is digital media. No business can afford to overlook this crucial side because digital media actually decides the future of your business and one of the important types of digital media is mobile phones. Lately, mobile users have increased significantly, and the numbers are doubling-up at a faster pace.

Small business owners have to deal with many hurdles to survive in the competitive market. And one of the major hindrances is getting enough traffic. To enhance traffic and conversion, you need to invest in mobile app development. Importance of app development for small business is necessary and this is one step towards success, for sure.

When you have a mobile app, you can reach a wider segment of your target audience and create a noticeable difference in terms of user base and revenues.

Let’s know, how mobile apps benefit a small business.

Reasons Why Small Businesses Must Have a Mobile App

1. To Promote Your Business

Mobile apps are the face of your brand for users who mainly use mobiles to explore products or information. If the app is well-designed, it will grab the attention of your users. A useful app can save a huge marketing expense for small business owners and create a loyal customer base.

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2. To Grow the Customer Base

A good mobile app can multiply your organic customers to many times. Always remember, your app must be listed on all the app stores and well optimized for search engines so that users can easily find and download it.

3. To Gain Customer Feedback

Customer feedback is vital for every business however a small business can get an edge over its competitors by improving its processes using valuable customer feedback. It is easier for customers to register their feedback via mobile apps. They can easily fill out forms or give reviews and comments. Mobile apps provide many other ways to increase customer engagement and hence benefit your business.

4. For Maximum and Faster Conversion

Mobile apps help small business owners to achieve maximum conversion due to easy access. Push notifications help in the marketing of products, brands, new offers, etc. that grab users’ attention and increase the sales of business. You can create promotions, offers, coupons, etc. for slow-moving products. In short, investing in mobile apps is beneficial for small businesses because they help in enhancing conversions.

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5. To Get Competitive Advantage

There might be many small businesses who don’t have their mobile apps because of some or the other reasons. And some organizations don’t leverage their mobile apps utterly. Thus, if you have a well-designed and useful app, and if you are applying the right marketing strategies, you can get an edge over your competitors.

6. A Reliable Source of Analytics

Mobile apps help in gathering trustworthy information for further analysis. Mobiles are the places where your audiences are spending most of their time; thus, they know your audiences’ shopping behaviour, their most preferred products, what they keep on searching for, etc. These are some crucial pieces of information that can help you to make your strategies and attract potential customers.

7. To Grow Customer Loyalty

Mobile apps are great sources of increasing customer loyalty. Your users can check everything about your brand, products, and other details at any time. Your mobile app is available 24*7 to them. Continuous interaction between users and apps builds a bond.

Moreover, offers and promotions are the oldest and most reliable customer loyalty programs that surely help small businesses to grow their business. The users who have mobile apps installed on their phones, you can offer them additional discounts or some other advantages.

8. For Double Benefit

If a small business has a fully functional website and a properly created app, it is like a double deal for them. Search engines will help users to click on the website’s link and mobile users will use the app to buy their favourite products. Hence, the organization will reap the profits from both resources.

9. Geo Tracking

This is an amazing feature that can be integrated with small business apps and get information about users’ locations. If you know the location of your users, it will be easier for you to impress them by sending them location-specific messages. Also, you can integrate a map with your mobile app to help users easily find your location.

10. Virtual Reality Feature

Mobile apps can add virtual reality features to increase the functionality of the app. For instance, if a user is looking for sunglasses and he is not sure about the look of the sunglasses, virtual reality will help him by showing the outcome. Such features increase engagement of the users with your mobile apps and enhance conversions as well.

What Should Small Businesses Consider While Building a Mobile App?

Small businesses must focus on a few important points before they create their app.

  • The apps must be niche-specific. Whatever industry you are in, choose design and features accordingly.
  • Think of your target audience and consider all their requirements to make an app.
  • The mobile app should adhere to ADA guidelines to be fully accessible to everyone.
  • The app must be optimized for search engines so that your users will easily find them.
  • All the payment options must be integrated into the app to make the conversion easier.
  • Mobile apps should be listed on all the app stores/ play stores.
  • The mobile app and website both have the same look and feel for ease of operation. For users who are familiar with your website, it will be easy for them to operate the app if the navigation flow will be same.

Read about Mobile App vs Mobile website here.

Wrapping up

Mobile apps are inevitable for all businesses however small businesses struggle more to get traffic and conversion. Therefore, it is crucial to have an aptly designed app, which is usable and accessible for everyone.

Investing in an app is always beneficial. If have any doubts about mobile app creation, reach out to Skynet technologies and they will help you with satisfying solutions. Skynet technologies provide different types of mobile app development including android development, iOS development, and Drupal mobile development. Fill out the form below to get a free quote.

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!
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PWA vs Native App Development: Which one should you prefer?

By | Date posted: | Last updated: May 6, 2022
PWA vs Native App

Increasing mobile usage is the reason behind myriad technological inventions. Earlier we have native mobile apps to bring flawless user experience for all the mobile users. But lately, PWA (progressive web app) has started winning hearts and capturing the market.

Android app development and iOS app development both have amazing and reliable native app development, yet PWA has its peculiar qualities. Since PWA has arrived after native apps, it includes native app functionalities as well. Thus, many companies prefer to opt for this new generation of app development for a better solution.

With many strengths and a few weaknesses, both app developments are offering exceptional solutions. Do you own a native or progressive web app or are you confused in selecting one?

Let us compare both app developments and understand which one is better for an online business.

PWA vs Native App Development – Comparison at a glance!

Written language

Native apps are written and developed with the programming language of different platforms, example: Objective-C and Swift for iOS and Java for Android. On the other hand, HTML, JavaScript, and CSS are used in PWAs.

Creation time and budget

Building and updating a progressive web app is faster and cheaper because you only need one solution, that is a website, which runs on every web browser and each device perfectly. Thus, you save time and money with PWA development. Whereas native mobile apps require a decent budget and time. Since you must have a minimum of two different versions of apps (for Android and iOS) and resources to maintain and update them as well.

Distribution

Native apps not only need separate development, but also need to publish them on different app stores such as app store, play store, Windows store and many more others, where you must follow certain requirements to publish your app. At times, you may require paying the fee as well to get listed in an app store. Contrarily, PWA does not have to go through the cumbersome process of app approval; users can directly access the progressive apps via web browsers using the URL of the app. Generally, all the popular browsers support every PWA feature, thus, you can reach huge segment of audience in no time. Updating PWA is also convenient.

Search engine indexing

Native apps use ASO (App Store Optimization) for app store indexing and discoverability. ASO helps native apps to get good ranks in search results. The process of App Store Optimization includes keyword research, writing impressive titles and meta descriptions, reaching out to third parties for reviews and downloads, etc. ASO helps increase a native app’s visibility though it also increases the time to market for a native app. Whereas PWA is just like a website, therefore it can comply with all the SEO guidelines and get indexed in search engines.

Security

Both PWA and native apps provide secure and robust solutions. Native apps have a mobile environment and thus they are secure for that mobile and PWAs run on HTTPS, which is a secured protocol for a progressive app.

Performance

PWA loads faster due to caching data in the background. Whenever a user opens a progressive web app, caching makes downloading extremely fast. Therefore, it can work in poor network connections as well. Native apps also perform faster and extremely well due to their familiar platform and complete access to mobile software and hardware.

PWAs function in the weakest network or sometimes offline as well. Precached pages can be seen in offline mode as well. JavaScript components help to manage the requests between user and server and display the content without a network. A native app can also work in offline mode with local data storage or cloud data synchronization. Umpteen native apps are made to work in complete offline mode as well.

Unique features

Native apps have a feature called Geofencing. This feature helps users to get more useful real-time updates. It is location-based marketing that helps you to attract and engage your users when they enter a certain geographical area. Push notification is another feature of a native app, which engages users by popping messages to them about upcoming sale/discount or sending some personalized messages. Geofencing feature is peculiar to a native app, and you cannot find it in a progressive web app. Push notification is there in PWA as well; however, it does not perform similar across all the platforms.

PWA or Native App: which app development to choose?

The above study of differences indicates that both PWA and native apps are useful, and it is hard to choose between the two. It depends on the type and size of business you have. Below are the pointers to decide whether to select a native app development or a PWA development.

You can opt for PWA development if,

  • You are aiming to outreach a large segment of the audience within a limited budget.
  • You must improve brand awareness and SEO of your business.
  • As a beginner, you need a simple app.
  • The kind of app you desire will not comply with the app store policy.

You should choose native app development if,

  • You need a completely integrated app with mobile hardware and features.
  • You want to build your brand’s credibility.
  • You want a robust and secure solution.
  • It is an AR (Augmented Reality) solution or a game.

So, now you have a detailed comparison of the native app and PWA. Both the app technologies fulfil distinct business requirements. If you run a streamlined business and your goal is to engage users without spending a huge sum of amount, then PWA is a good option. But if you have a complex business structure, for example, a banking app, social app, or some other gaming app, etc. which requires a proper native mobile experience, then a native app must be the choice.

Wrapping up

A business must have an application for mobiles to run the business successfully. Be it a native mobile app or a PWA, you should select anyone as per your business need. Think about your target audience, budget, and how much time you want to invest in app development; decide accordingly. The right choice can accord you traffic, user engagement, and sales via your app!

In case of any confusion, feel free to reach out to a professional.

If you are looking for a mobile app maintenance plan, mobile application maintenance services and mobile application security audit, please visit our mobile app maintenance services! We provide complete mobile application development including Android, iOS, React Native and Flutter app development, please explore our mobile app development services!

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!
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Top Reasons why Mobile App Maintenance Plan is beneficial for your Ongoing Business!

By | Date posted: | Last updated: March 8, 2022
Mobile App Maintenance Plan

So, you have successfully launched your mobile application, right? Now, do you think your work is done only by launching it? Mobile applications, like every other software, require constant maintenance and support. Many are unaware of why a mobile application maintenance plan is beneficial for your ongoing business?

What is Mobile app maintenance?

Mobile app maintenance is everything that helps you keep your application running. In this digital world, updated versions and weak privacy policies are highly vulnerable. Hackers and attackers are always on a hunt to attack your software and programs. You have already invested a lot of time, energy and money on mobile app development, but it will be in vain if it is not maintained regularly and properly. That’s why we should invest in app maintenance.

Google Play store and Apple App Store often change their policies and licenses frequently to provide better and safe services to users. That is why; mobile app maintenance services are required.

Benefits of having a mobile app maintenance plan for your ongoing business

Upgrading to the latest operating system versions

As new devices and operating systems are launching frequently, upgrading compatibility for your application becomes a necessity. The main reason behind upgrading your mobile application is that the app usually stops working for the new operating systems.
Be it android or iOS, both are continuously advancing their operating systems. To keep your application working on all the latest devices, a good Mobile Application Maintenance Service is required.

Enhancing user-experience

As we all know that everything requires development, and so does your mobile applications. The digital platform is transforming frequently. On the other hand, users now have a huge market for mobile applications. As more and more applications are available on the play store, user experience has become a big factor.

It is very important to keep improving your mobile app after considering user’s feedbacks. Only users can give real feedback. If you take care of the user’s needs, they will ultimately get stick to your app.

Continuous improvement of the app

To keep your business growing, your mobile apps need to be well-upgraded. Users don’t spend too much time the apps that look boring and complicated to use. Once they started feeling the app is wasting their time and effort, they will uninstall it.

The two main things users look for in a mobile app at first are smooth navigation and attractive designs. Having an app with good visuals is the biggest advantage. Other than all the features, an app with attractive visuals and smooth navigation has its benefits. To keep your app continuously improving, it is required to have good mobile app maintenance & support.

Saves huge investments

Yes, you have heard that right. Having a continuous mobile app maintenance plan will help you save money for the long term. Suppose you have a great idea to launch a plan, but you unsure about its success. The best way to launch an app for beginners will be to launch with only basic features.

With the help of a mobile app maintenance service, you can keep on adding a new feature as it begins to get successful. This way, you don’t have to risk all your money at once on the app.

Software improvement

There are codes and configurations written in software. For better performance and compatibility, the codes and configurations must be updated regularly. Once you have launched your mobile app, these codes and configurations must be upgraded time-to-time.

Your mobile application is more vulnerable to threats if the software library is not updated regularly. For safe and secure software, improving your software libraries is a must.

Technical improvements

There are a lot of technical improvements required regularly. If you are looking to get the best mobile app maintenance, then check whether the company is providing regular technical Mobile Application Maintenance & Support or not.

Technical improvements include changes in a programming language, new platforms as well as technology. As the digital industry is ever-changing, your app requires constant improvements. If your app is not working on the new algorithms and technical factors, the ratings will eventually increase with the poor performances.

For a secure medium for users

As the digital world is becoming more competitive, play store is becoming more rigid about their privacy policies. Before getting a mobile app maintenance plan, make sure that the companies you are hiring also focus on the security and privacy of users.

The biggest factor behind the success of any mobile application is the security and privacy of the user’s data. If your app does not provide better security and does not imply the latest privacy policies, you won’t be able to gain their trust.

Getting more ratings

If your app is maintained regularly and is compatible with all the devices, the ratings will ultimately increase. Users don’t rate a mobile app if it is not easily navigable and lags frequently. To gain your user’s trust, you require the Best Mobile Application Maintenance plan that focuses on improving it regularly.

Software is never perfect; it requires constant efforts to make it perfect. To attract more users, it is worth investing some amount in it. Once your users get addicted to the seamless features of your app, they will keep rating it to want even better.

Before we wrap up

As we are going to wrap up this article, it is important to mention that it is not necessary to invest huge amounts in the maintenance of your app. You can choose a maintenance plan that fits into your budget and the size of the business you are operating. As we have mentioned all the benefits to hire a Mobile Application Maintenance & Support Service for your ongoing business, you can choose a perfect plan to keep improving your app.

If you have a small business, you don’t require investing a huge amount and energy on your app, but if your business size is large, it requires good investments for better results. Moreover, make sure that you are hiring a reputed and licensed company only. Also, check whether it has experienced and professionals or not.

If you are looking for a Mobile App Maintenance Plan, Mobile Application Maintenance Services and Mobile Application Security Audit. For More Information, Please Visit Our Mobile App Maintenance Services! We also provide Mobile Application Development including Android, iOS, React Native and Flutter App Development, Please Explore our Mobile App Development Services!

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!
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Best Practices for Long Term Mobile Application Maintenance and Support!

By | Date posted: | Last updated: April 20, 2021

In this Digital world, the demand for mobile applications has increased widely. Most businesses are launching their mobile applications to provide a better user experience to their customers. But only launching your mobile application is not enough. Just like all other software and programs, mobile applications also require regular support and care.

The real work begins after the app is launched. Here we have mentioned some best practices for long term mobile application maintenance and support services.

What is mobile application maintenance?

Mobile app maintenance refers to the complete process that involves fixing simple to complex issues, detecting errors, and upgrading new versions to give a seamless performance to the users. The only number of downloads does not represent how successful your app is, but the number of active users does.

To keep your users active, businesses need to ensure a bug-free and seamless application performance. The mobile application market has seen tremendous growth in recent years. Users tend to uninstall the application within minutes if they don’t like it. Mobile app maintenance and support are required to keep your users active. That’s why every business should invest in Mobile App Maintenance services to retain their customers.

Best practice for long term mobile application maintenance and support services

Upgrading software and hardware

This digital world is very unpredictable. New change arises every other moment. With several devices launching every other moment and your application is not compatible with the new versions; your application will end up getting lost in the massive crowd of the digital world.

To make sure the best long-term mobile application maintenance services, hire a company that focuses on upgrading both hardware and software versions regularly. If your application is compatible with all the latest versions, then it will ultimately attract more ratings from the users.

Adding new features

An application can survive in the market only when the users like it. The user’s behavior changes every moment. Before getting a mobile application maintenance plan, make sure that it works to add new features in the applications as per the user’s demands.

A good maintenance company keeps a check on the user’s demand and then applies it to the application to make it more user friendly. Users give their suggestions and feedback while rating it, the maintenance company can use these suggestions to provide a better user experience. It will also help in increasing the rating for your application.

Monitor performance

Monitoring the performance of an application is a crucial step. Before hiring mobile application maintenance and support service, make sure that the company you are hiring focuses on the overall performance of the application. The company must focus on the loading speed, responsiveness, and lags that can affect user experience. This will help to attract more users by giving them seamless navigation.

User experience is the ultimate goal of having a mobile application for your business. If your mobile app is less responsive, and give poor performance, then it will be difficult to get higher ratings from users. Without good ratings, customers will less likely to download it from the Play Store.

Licensing

Mobile applications are made under certain licenses and guidelines. The maintenance company must ensure that licenses are upgraded to the latest norms and policies. If your application is still running on the old licenses and guidelines, users will less likely to spend time on your app fearing privacy threats.

To give the best privacy policies and services, your app must be working on the latest licenses and guidelines. Licensing provides a sense of trust among users. No one likes to download an application that doesn’t have any license. Moreover, licensing is required to ensure users that their data is safe with the company.

Scheduled system maintenance

Bugs and errors happen frequently. You cannot find a one-time solution for them. To keep a constant check on them, make sure that the maintenance company you are hiring has scheduled system maintenance also.

Scheduled system maintenance provides a planned treatment for all regular bugs and threats. It ensures keeping your application up-to-date by fixing issues and makes it perform seamlessly. This will also help in eliminating system downtimes.

Bug fixing

Bugs can ruin the user experience in a major way. If you leave your bugs unattended for a long time, it can lead to huge losses in your revenue. As bugs will make the performance of your application poor, users will more likely to shift their attention.

As the market for mobile applications is huge, users don’t like to compromise on the quality. Once they feel the app is not working as per their needs, they will move to other applications. Make sure that the mobile application maintenance and support you hire constantly work on fixing bugs and errors.

How much does the app maintenance cost?

Investing your money in mobile app maintenance is a futuristic cost. There is not any fixed estimate for mobile app maintenance. It is preferred to ask about the budget charged by the mobile app maintenance companies. Each mobile app maintenance company charges differently.

If you have a large size business, then your cost may differ. For large businesses, there will be additional services that are important for the application. On the other hand, if your business size is smaller, you don’t have to invest a large amount of money in the initial stages. You can keep on adding new features slowly to increase the efficiency of the mobile application.

Over to you

Here are all the best practices to hire mobile application maintenance support and services. There are numerous companies in the market claiming to give the best maintenance services to their clients. Before hiring a maintenance company, make sure what kinds of plans do they offer. Also, check what services you want for your business based on the size of your business.

If you have a small size business, you will require a maintenance plan according to that. But if you have a large-size business, then you require more investments to expect more revenues.

If you are looking for a Mobile Application Development including Android, iOS, React Native and Flutter App Development, Please Explore our Mobile App Development Services! We also provide Mobile Application Maintenance Services and Mobile Application Security Audit. For More Information, Please Visit Our Mobile App Maintenance Services!

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!
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