Top Magento Store Design Tips for a Successful Ecommerce Website!

By | Date posted: | Last updated: December 28, 2021
Magento Store Design

The web has more than 2,50,000 Magento stores worldwide. You must be wondering what’s with the number being so big.

It is for the same useful reason that you are opting for your business. It is the customization, usability, flexibility functionality, and much more that you can add to your online platform with it. These are one of the many reasons that its popularity is increasing at an exponential rate.

If you are planning to take your store online with Magento, you need to start with the foundation i.e., the Magento store design. UX and UI are the lifeblood of any e-commerce store, you need to ace it to impress your store visitors to impress your website visitors.

So, we are here to bring light to the best practices of website design for any Magento e-commerce store. Check out these expert-recommended Magento store design tips that will help you to boost customer engagement, sales and accomplish the goal for your business.

A responsive Magento store design to make the first impression count

Running an e-commerce store means that your customers will be viewing your website from a myriad of devices. It needs to be quick so that the buyers can get instant results in their search.
If one has to wait for the page or website to load in present times, it’s obvious that they are going to abandon it for the other ample options on the web.

Thus acing your website’s first impression can be all achieved by an ideal responsive design that would cover all the issues, including the page slowed time like a pro.

To make sure that your Magento shopping cart solution looks exceptional on all sizes of screen, you need to make sure that it inhabits a responsive web design. It is crucial to do so in order to improve conversions with the increasing search rankings.

Leverage excellent Magento features like a variety of home page layouts for customization, high resolution/retina support, creating pixel-perfect websites, and much more to make your first impression count.

Leverage the power of customization

Magento being an open-source platform offers the flexibility of customization with extensive support in the process of designing an e-commerce website. There are tons of advanced functions available that behold the capability of turning your website visitors into your loyal customers in no time.

To start within the process of customizing your Magento e-commerce website, pick a theme that aligns with your business ideally. You can choose the same from free or paid collections and can customize it to your business needs. To ensure that you decide on the right theme for your Magento website, start with the preliminary steps of understanding the following factors.

  • Your business goals
  • Growth plan for your business
  • Size of your business brand

Starting with customization of your e-commerce website with the theme will help you save tons of bucks and a large amount of time on contrary to developing it from scratch.

Aesthetics and navigation go hand-in-hand

Every business owner has a pre-assumed notion of what their brand website would look like. If you have not already shortlisted the ideas, you can brainstorm and explore options on the web on how you want it to look.

In the world of e-commerce stores, aesthetics and navigation are as important as functionality. From the aesthetics that attract the attention of the website visitors to easy Navigation that helps them complete the buying cycle, you can Hit the bull’s-eye in one go by acing them both.

For the aesthetics’ part, make sure that your Magento online store conveys ideally about your business and focuses on excelling the user experience. Be it the product cataloguing or the search functionality, a seamless collection of all the attributes on your online store will help you gain abundant conversions.

As for navigation, make sure that the online shoppers reach their desired product in minimal 2 to 3 clicks. If it takes more than the same, it can frustrate the visitors, making them switch to your competitor’s online store. To ensure that you have an intuitive navigation structure on your online store, make sure that the website is well structured.

Well-placed Call to Action (CTA)

Website design is half-done until you place a strong call to action amidst well-organized content on your Magento e-commerce website. These help in adding to the ease of navigation on your online store that further resulting in skyrocketing the conversion rate. With appropriate links attached to CTA, you can also notice surging traffic into your sales funnel apart from smooth navigation.

AI (Artificial Intelligence) Powered Personalisation

To help online stores offer a personalized experience to their users, Magento has implemented artificial intelligence and machine learning. For instance: You can let your user’s sort and filter products on your online store.

Machine learning algorithm helps you get acquainted with shopper’s behavior. You can utilize it to target the right audience and develop your Magento e-commerce store accordingly.

Further, add product details that are accurate and compel the user to trust your offerings instantly. Ensure that you add everything from the product’s size, weight, to its color.

Grab your user’s attention using appealing hues and colors that also play a crucial role in your online store’s overall performance.

Start now!

Magento offers you everything to make your ideal business store online. You can avail of superior quality front-end user interfaces that can be smoothly integrated with other web services and external technologies.

In the end, keep this checklist noted for excellent outcomes.

  • Pay utmost attention to the aesthetics of your Magento online store
  • Customize themes based on your business model
  • Build a responsive Magento e-commerce website
  • Pay attention to your Magento store user experience
  • Focus on creating and placing strong calls-to-action
  • Leverage the exceptional tools in Magento
  • And optimize your online store SEO (Search Engine Optimization)

It will help you achieve all the milestones for your Magento e-commerce store.

If you are looking for an ecommerce website design, online store design, shopping cart design, website design services, UX/UI web design, please explore our website design services! Or if you are looking for Magento 2 migration, Magento web design, Magento store development, Magento ecommerce development, Magento ecommerce solutions and more, please explore our Magento ecommerce services!

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!
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How to Build a Strong Customer Experience through Magento UX Design?

By | Date posted: | Last updated: November 24, 2021
Magento UX

An online business is all about the first impression. You may be sharing your potential customer base with your competitors, but your potential customers have ample choices to fulfil their requirements. Thus, it is necessary to deliver an unsurpassable customer experience so that there remains no ground for product comparison or other websites over yours in front of your customers.

Magento UX and UI are the most important things that will help you accomplish this goal for your Magento-based online store. Get a successful customer experience with Magento UX design tips.

Did you know?

52% of web users stated that the main reason why they won’t return to a website is because of its aesthetics.

With such an enormous number on the board, you can understand how important it is to ace this factor of your online shop. Although, while working with Magento, you don’t have to get all stressed up. It offers highly customizable themes that can be aligned to the behaviour and preferences of your potential customers. Look at the other factors why Magento shopping cart is the right solution for you. But what factors will you have to focus on, let’s dive in to know that first!

Multiple payment options

Magento beholds the capability of integrating innumerable payment gateways such as internet banking, PayPal, Amazon, Visa or MasterCard, Google Pay, and many more. It offers flexibility to your customers when it comes to payment on your online shop.

With this, you can put a stop to the customers abandoning your website just because of a payment dilemma they might be encountering in the first place.

#Fact: Only 1% of people say e-commerce websites meet their expectations every time. Make sure that your online shop gets included in the list of the above-mentioned 1% of users!

Optimized order management

Ensure that you deliver the flexibility of order management on your Magento -based websites to your customers. It will help them to reorder, get a notification, print invoices of all the new orders they place from your online shop.

#Fact: Only 55% of brands conduct any user experience testing on their web store. Are you one of them, or are you improvising without knowing where you stand? Work it out.

24*7 Customer support

Integrate your Magento-based online shop with the live chat feature. It enables you to quickly resolve the queries of your existing as well as potential customers. It elevates the customer experience along with the brand value altogether.

Tip: You can also include various languages and currencies feature in your online shop given to the compatibility of the same in Magento.

Ace the search bar

Many customers prefer to use the search bar on their online store to get results on their requirements instantly. You need to offer them a smooth search process by optimizing the built-in search functionality on your store. Begin by replacing the search icon with a search bar.

Did you know?

UX Playbook (by Google) says that the search bar helps you generate more conversions and exceptional interaction on your online shop.

Adding suggestions or more aligned keywords into the search bar is the next best thing you can do for the same. It will help customers get their requirements fulfilled in a blink of an eye.

Integrate Social media buttons

You can elevate the guest experience significantly by placing social media buttons on your online store pages. Another best idea that you can give a try is to integrate an Instagram gallery on your homepage. It will pursue the website visitors to click on it and ultimately follow you on the same.

Request your customers to share their experience or content related to your brand. You can later use it as a social proof for your brand on your online store.

A right social media marketing strategy helps you select the right social networks and content and better estimate the time required.

Actionable Pop-ups

Next design element that is known to draw conversion on any website is a pop-up. A clear value proposition, actionable CTA, and an eye-catching call-out is all that makes an effective pop-up.

Take some time before making the pop-up appear in front of your website visitors, as it can be annoying and discourage them to take action on it.

As a leading Magento web design company, we can help you with the any kind of Magento customization, UX improvements, revamping the Magento store, Magento store maintenance, support and more.

Bonus tip

Magento Business analytics and reports

The progress of your online shop can be best understood with business analytics and reporting. In Magento, you can leverage the detailed insights feature available about customer preferences by integrating tools such as Google analytics and website optimization. With this, you can get your hands on valuable data that describe various aspects of customer behaviour.

Some of the points covered in the above reports are total sales, total number of orders in a day, most viewed products, and others.

#Fact: 88% of website visitors are less likely to return to a website after an unpleasant experience. Worry not! After implementing the above-mentioned tips, you can ace user experience at your Magento-based store.

Make customer satisfaction your priority

You must have always wondered what it is in big brands that don’t even market their products and still have so much buzz among the people. It’s the brand value that is created over the years by excelling the customer experience in the first place. For instance: Lamborghini does not carry out marketing campaigns. Still, it is doing great business for the past decades.

So, instead of creating killer strategies, lookout for ways to get what your customer wants from you. It will help in scaling up your sales like magic.

If you are looking for Magento UI/UX design, Magento store development, Magento ecommerce development, Magento ecommerce solutions and more, please explore our Magento web development services! If you are looking for UX/UI web design, ecommerce website design, online store design, shopping cart design, website design services for any other platform, please explore our website design services!

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!
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Magento Shopping Cart Solution – Is it right for your business?

By | Date posted: | Last updated: January 28, 2022
magento-shopping-cart-solution

Running an e-commerce business with Magento helps you bag tons of perks that come with it. Although, maintaining its success throughout the run can be a daunting task.

Recently, it has vanished much of its market share to other e-commerce platforms. But, businesses that have utilized Magento once in their lifetime are aware of its incredible maturity as an effective e-commerce platform.

Magento for your Shopping Cart

We are aware of the fact that every business has different requirements, customer bases, and purchasing processes. To excel in each of these, the main aspect that needs to be worked upon is the shopping cart abandonment issue experienced in almost every e-commerce platform.

To resolve this, you need to make shopping cart flawless that you can confidently claim as a store owner that your customers will have a smooth checkout at your store.

Although proceeding on resolving this issue with Magento is a BIG question for you, right!

Worry not! Take this article as an opportunity to decide whether Magento is a perfect fit for your e-commerce store or not.

#Factcheck: Retail e-commerce sales are estimated to grow to a massive $4.81 trillion in 2021 worldwide.

What businesses can work best with Magento?

Two segments work best with Magento. One of them is the small business owners that have a medium level of technical expertise in operations. This segment of business owners has intermediate knowledge about the code or have a readily available resource with them. The other segment includes established retailers.

Magento Shopping Cart Solution: Let’s unfurl the secrets!

Magento is the finest option for businesses that aim to change for the better. For round the clock assistance also, it is backed by an extensive online community of all levels of professionals working on the same. With countless paid and free extensions and themes, you can kickstart the performance of your website in no time.

Although to help you decide better, there is more to the list of advantages of choosing Magento over the other options.

Let’s discuss them in detail.

Impress in the first glance – Pick the right Magento theme or Customized Design

As a business owner, your investment funds would be confined. It may be difficult to create a look of your website like that of leading brands in your industry. But with ample options available ready-made in the Magento theme section, you can take a sigh of relief.

You don’t have to spend thousands of dollars on creating a custom look for your e-commerce store. You can simply browse for your choice of theme on the Magento marketplace. Check out the benefits of having Magento 2 Marketplace.

Small banners to make a difference

Don’t just stick to attractive banners regardless of size. It is recommended that you opt for smaller banners that are product-focused and enhance the user experience throughout. Avoid covering the whole page with a big size banner that shadows the important aspect or says products on your e-commerce store.

Search bars will get your Magento store sorted

Get your customers what they came looking for. This can be done by making sure that the search bar is placed right at the top of the page that can catch their attention easily.

#Factcheck:

  • Potential customers that land directly in your search box are often 2-4x more likely to purchase other buyers on your e-commerce store.
  • Just by placing the search bar to the top of all pages on your e-commerce store, you can boost the internal searches by 15 to 40%.

Quick View Option for Customer’s Quick Shopping

The quick view option is another highlight that can improve the performance of your shopping cart. Implement this on your product page so that the user can get an overview by staying right at the product list page.

#Factcheck: You would be astonished to know that the addition of the quick purchase option or quick view option can increase the cart additions by 8%, along with increasing conversion rates by 3%.

Rank Organically with Product Page Optimization

Your product page holds the capability to lure customers directly from the search engine results page. However, to get this done, your title, images, and descriptions of the same should effectively describe the product. If you do e-commerce search engine optimization your product page can organically rank for a particular search keyword included in the product page.

Apart from these parameters, some other out of the box features that are worth catching a glance are image optimisation, Magento extensions and others.

#Factcheck: Magento is empowering 150,000 retailers, with which it has become a leading enterprise-class e-commerce platform.

Cut out diversions for more conversions

You would not want to divert a potential customer out of your website just because of a silly distraction that worked instantly. These distractions can be in the form of pop-ups, menus, links, images or others. Get your Magento e-commerce store designed in a way that the customer does not get lost from the motive with which they landed on your page.

Put Magento extensions to your use

Magento extensions come as a lifesaver to your e-commerce store. They improve the usability of your site which further accesses the customer experience on your e-store.

Some of the best extensions that you can incorporate in your e-commerce store are live chat tool, social media integrator, gift card extension, sales tax Automator, language translator and others.

Conclusion

With the entire brief into what Magento shopping cart solution offer you, you must have already got why business working with Magento shines. It’s time for your verdict now!

We would recommend that availing a resource with the best of knowledge of Magento will help you get a solid development of your e-commerce store. You can put together a functional yet beautiful e-commerce store that is not only result-oriented but increases your brand value in the market. There is nothing to worry about more. The ball is in your court. Act now!

If you are looking for a Magento web development, Magento e-commerce development, and other related web development services, please explore our Magento shopping cart solution! We aspire to deliver the very best Magento support services to help our clients win the e-commerce battlefront. Starting from bug fixing to performance enhancement and everything in between, we deliver any kind of Magento maintenance services. Through 20 years of experience, our Magento experts can recognize and resolve your most intricate technical challenges. For more information, please visit our Magento maintenance services!

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!
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Magento User Experience: Take Your Ecommerce Store to The Next Level

By | Date posted: | Last updated: March 8, 2022
Magento User Experience

Running a Magento e-commerce store in a customer-centric marketplace needs efforts and strategies that hit the bull’s eye in one shot. Merchants around the world using Magento on an average grow three times faster as compared to other kinds.

But, customers have ample options to choose from on where they want to spend their money. You just need to give them one true reason to become their choice.

This is the reason why Magento user experience is important to focus on to run a thriving business.

But, how does one please their e-commerce website visitors?

That’s one BIG question to which you can find an array of answers.

In this guide, we are going to focus on the key parameters that every expert stick to upscale the user experience in your Magento Store.

Top Tips to Improve Magento user experience

Ace your first impression

First impression works magic when you are creating a platform to convert them to your loyal customers. With access to Magento customization, you can get the desired look for your website.

Choose from the bunch of commercial themes available in the Magento library to create brand awareness and visibility. With these themes, you can align your brand products with the face of your website.

How to start?

  • To decide on an exceptional Magento theme for your e-commerce business, start with a thorough analysis of your brand.
  • Focus and note down the number of catalogue levels included in your catalogue and the kinds of products you sell.
  • Give a thought on the way you want your products to be showcased with images and videos, which will help you get an idea about the UI wireframes.
  • Don’t miss out on the customer segment you are targeting while choosing the theme and aligning their choices with the theme you decide on.

Smooth navigation

What does a customer seek when they land on your website?

It’s all that they quickly get what they want without hustling for it much.

Reduce the strain on your website on the customer by upscaling the navigation game on your website. Make it easier for the customers on your website to find the products of their requirement so that they can quickly purchase them.

How to start?

  • A search bar on an e-commerce website is the best element to get started with.

#Fact: There are 2.4x more chances for a visitor using the search bar to convert to your customer.

  • Product recommendations are another way to serve your visitors likewise options as per their requirements on a plate.
  • Another thing that you can try on is the search and analytics engine, for ex. ElasticSearch that is designed to handle huge quantities of queries in an intelligent manner. It is supported in Magento which include support for multiple languages, real-time analytics, synonyms and ‘negative’ keywords, internal databases and enterprise data lakes and more.

Minimal clicks

No visitor feels happy having to go through tons of clicks while browsing on any website. The fewer the clicks, the more engaged the visitors are on your website. It not only excels the user experience but also increases the chances of converting potential leads to your loyal customers.

This rule works best in the case of checkout. It is due to the reason that it is one of the most essential pages on your Magento e-commerce website. If the checkout pages get completed below three clicks, you are offering the best from your side. Check out how can Magento Web Design Agency help you to improve Magento User Experience.

Fantastic Product Descriptions

When people are deciding whether or not to buy a product, they frequently look at the product description. The description should be written in a way that is appealing to the eye. It is attractive and emphasizes all of the positive aspects of the product or service. In this scenario, coherence and conciseness are critical. To display your product, advance content manager helps you to quickly and easily create a range of content categories, such as a portfolio, testimonial, gallery, news, lookbook, and many other custom forms.

Order updates

E-Commerce experience can be upscaled with one of the best tactics that include updating the customer about the entire product cycle. Every customer expects a timeline with which they can expect the product they shopped for with frequent updates of where it has reached in its journey.

Be it the shipment, option for online or store shopping, or an ETA for their orders, a modern-day customer wants to learn everything.

#Fact:

  • 91% of e-commerce customer demand and ETA for the orders they placed from any website.
  • 81% of the customers believe that store employees are uninformed about the products and that they can find better results online.

Magento can handle such demands easily in its modern e-commerce stores. With the Magento e-commerce website, you can surpass the level of expectations of your customers regarding order on time, convenient delivery and more, along with all the necessary additional services and options.

The efficiency with which a product is delivered to the customer helps in levelling up customer satisfaction. Apart from this, it also guarantees their loyalty towards your brand and minimizes inventory management costs too.

Smooth checkout

This is the last step that you have to complete brilliantly where everything sums up.

Magento 2 offers an exceptional checkout experience by default. You need not worry about investing extra efforts to do the same. Two-step order form, guest checkout, real-time delivery cost calculation, and more are some of The Perks one can enjoy while working with Magento.

If you are still dealing with issues, you can proceed as per the expert tips given below.

It should be created smartly to keep the potential customer attracted until they complete their order. Many brands deal with the issue of high bounce rates from their checkout page.

It can be because of one of the following reasons:

  • High shipping, tax on other fees
  • Request for account creation
  • Complicated checkout process
  • Missing total order cost
  • A limited number of payment methods
  • Unsatisfactory returns policy

If you are also receiving a significant bounce rate on your e-commerce website checkout page, check for these reasons and improve it.

Conclusion

This is just a small part from the big pie of Magento User Experience that you can feast on. Start with these tips and accomplish your goals like never before!

If you are looking for UX/UI web design, ecommerce website design, online store design, shopping cart design, website design services, please explore our website design services! Or if you are looking for Magento 2 migration, Magento web design, Magento store development, Magento ecommerce development, Magento ecommerce solutions and more, please explore our Magento web development services!

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!
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