How to choose the best ecommerce CMS?

By | Date posted: | Last updated: May 20, 2023
Best Ecommerce CMS

What is that one crucial facet to execute a smooth ecommerce business?

Well, a CMS is the most important part of an ecommerce website. It helps you to create, edit, and update your ecommerce content. Best ecommerce CMS has some required features that are boon for an ecommerce business.

The CMS not only assists organizations to build an ecommerce website with the help of amazing templates, but it also has several in-built features and functionalities that uplift the website’s SEO. With a minimal to the negligible learning curve, CMS allows you to run a fully functional and secured ecommerce website.

There are several CMS available in the market. However, organizations must choose the one which suits their business requirements most. They say, one size doesn’t fit all. Similarly, no two ecommerce businesses can choose the same CMS to build their website.

Let’s see, what you should check in a CMS before finalizing it for your ecommerce website.

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Tips to Choose the Best Ecommerce CMS

  • The CMS must offer easy integration
  • It should be easy to setup and use
  • Always consider budget as an important facet to select a CMS.
  • The CMS is expected to be SEO amicable.
  • It must have customizable themes and responsive design.
  • Ecommerce features is required in a CMS that you are looking to create an ecommerce website.

Tips To Choose Best Ecommerce CMS

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Best ecommerce CMS

1. WordPress

WordPress is among the popular CMS to build an ecommerce website. The most compelling part of this CMS is its open-source availability with myriad useful features. Initially, it was built for blog publishing, but gradually evolved and become a go-to place for ecommerce development as well.

It has customizable themes for almost every type of ecommerce website. WordPress has a range of plugins as well that are important for ecommerce creation. Themes can be customized easily without making changes in core code. Thus, altering look and functionality of WordPress ecommerce website becomes easier.

WordPress has more than 50k free plugins to increase functionalities of the ecommerce website and number of premium plugins is 1500+. Using these plugins, you can take help in personalization and customize your ecommerce website’s SEO and UX.

One of the exceptional plugins of WordPress is WooCommerce, which is specially designed to manage ecommerce stores. You only have to download it to start with and you can manage it with your WordPress account only.

To manage products in WooCommerce, you can add drop down menus, images, check boxes easily without changing code part. WooCommerce also has Quick View feature that allow customers to take a closer view of product and its details quickly. Other than WooCommerce, WordPress itself has many plugins to manage products such as impleCode.

WordPress team also worked on including accessibility in core code of the platform to improve its inclusivity. Its accessibility coding standard state that – all new or updated WordPress code must conform to WCAG 2.0 level.

WordPress also has many tools that help in automating ecommerce websites to diagnose website problems, fix them, and even record sales numbers. With multisite, multi-user feature, you can control more than one account from single dashboard. And what else, WordPress has proven it as an outstanding CMS for an ecommerce website.

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2. Adobe Commerce

Adobe Commerce (Formally Magento) is made for ecommerce only. With ample features for ecommerce, Adobe Commerce is a scalable and flexible CMS.

Even for a colossal database with thousands of products and transactions, Adobe Commerce works impeccably. With amazing capabilities of modern ecommerce like headless commerce and experience manager, Adobe Commerce has set the bar for its competitors.

The multi-vendor multi-channel marketplace can be efficiently built using Adobe Commerce to manage multiple channels and brands from a single account. It helps with real-time minute analytics to deliver more relevant marketing data.

Adobe Commerce uses AI and advanced data sharing capabilities in order to create personalized B2B and B2C experiences. Its drag-and-drop tool make content creation easy, and personalization can be done straightforwardly for specific customer segments.

Creating headers, banners, buttons, dividers, etc. is simple to give a compelling look to web pages. Its grid system helps you to move different elements and experiment with different designs even without touching code.

AI driven product recommendations increase conversions. For payment process, Magento adheres to PCI DSS, 3D Secure transactions, and latest data encryption standards.

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3. Shopify

Another brilliant option for ecommerce is Shopify. With a simple learning curve and minimum complexities, it helps you to create an exceptional ecommerce website and application.

Shopify has made ecommerce management a cinch with amazing features and an array to professional themes. All the themes are easily customizable to give unique look and feel to your ecommerce store.

You can add, update, and organize products easily and create an enticing product catalogue by using drag-and-drop tool. Along with product management, Shopify also made its shopping cart a reason for conversion. With flexible shipping rates, a range of payment gateways, automatic tax calculation for product price transparency, and much more features, Shopify has an exceptional shopping cart.

It has design tools that assist in building a website with desired UI and UX. This CMS also has an app store to uplift the level of your ecommerce store. You can add more features and functionalities to your ecommerce store with the help of apps. For example, Wishlist Plus assists visitors to bookmark their desired products and if they leave the session in between, it is easier for them to pick up the same products when they come back.

Likewise, Shopcodes app is for creating scannable QR codes for your ecommerce store, Blog Studio is for blogging and the list goes on.

Moreover, tracking sales, transactions, sessions, etc. is simplest with Shopify. Choose this CMS for a flawless ecommerce.

4. Drupal

Drupal is an outstanding CMS, which is open source. It is a little difficult to learn and work on, however, all effort pays off in the form of a flawless ecommerce website eventually. Once the ecommerce website setup is done, then you are all sorted. Amazing to scale and manage with its powerful tools for ecommerce.

Drupal has features like easy content authoring, sturdy security, and amazing performance. It is built on the core principle of modularity, and which is why Drupal is flexible to the next level. For dynamic web experiences, its tools help in building structured content.

Drupal 10 brought more versatility and made it best digital experience platform (DXP) on the web. Its decouple functionality helps you to integrate any front-end with Drupal-built solution and it is also helpful in scaling content across silos. Secured and multi-lingual Drupal has marketing automation tools to outreach a wider segment of audiences.

With various modules and themes, you can increase its functionalities and customize as per your wish. It has Drupal bundles for distributions, which can be used as starter-kit. You can also integrate Drupal with external services to enhance the platform’s abilities.

It is a platform that combines content, products, and order management together in a multi-lingual, and multi-currency ecommerce website.

It helps you design rich product display pages, its search interface is amazingly robust, and with smooth checkout flow, Drupal is a good choice ecommerce CMS.

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5. Joomla

Joomla is another efficient CMS, which is built by developers voluntarily from all over the world. It is search-engine friendly, multilingual, mobile responsive, flexible and scalable. With multi-user permission levels and unlimited designs, it is one of the finest CMS we have around.

This CMS has several free plugins and templates that allow you to create an ecommerce website suitable for your business requirements. Its extensions are categorised as plugins based on their functions such as templates, languages, modules, libraries, components, etc.

Extensions help to improve product management, sales management, checkout process with required features for ecommerce.

Joomla has made ecommerce setup hassle-free. It has many components that specially created for ecommerce such as VirtueMart, HikeShop, MijoShop, etc. And its integration with third-party extensions is also simple. Joomla can be a good choice to build an ecommerce website.

6. BigCommerce

BigCommerce is a full-featured CMS for ecommerce which allow you to build and modify your ecommerce website. With simplest content management and complete control on your ecommerce website, you will have one of the finest ecommerce CMS.

It has made product management hassle-free by providing easy options to add and update products in your ecommerce store and that too for businesses with huge products list.

Inventory management is also a breeze with BigCommerce. It offers centralized inventory management to manage orders efficiently. Besides, BigCommerce integrates with 65+ payment gateways including PayPal, Apple Pay, Amazon Pay, Stripe, and many more.

It also has useful SEO tools that helps in optimizing your ecommerce website for search engines. BigCommerce Shipping manager assists you to manage every order shipping and delivery with some of the leading carriers such as FedEx, UPS, etc.

In short, it is a proven CMS to rely on.

7. OpenCart

One more popular open-source platform for ecommerce is OpenCart. It has 13k+ modules and themes to start, expand, and grow your ecommerce business. All major payment gateways and shipping carriers integrate with OpenCart.

It has sturdy store management that assists in managing products, customers, orders, taxes, etc. Its Product Manager extension allows editing multiple products at a time, it supports multiple languages, product show/hide column is there, filters like manufacturer, category are available to make product management effective. You can also create custom fields for your products in OpenCart.

X-Shipping is one of the popular extensions for custom shipping methods along with many other extensions. OpenCart has payment gateways like Braintree, PayPal, Square, etc. Moreover, community and dedicated support is available for all the OpenCart users.

Choose a CMS smartly to build a flawless ecommerce website

Amidst several CMS options, choosing the right one for your business can be relatively difficult. You can compare them and check if they fulfil your business requirements or not. Also, find the reviews available on the internet and learn everything about the platform before finalizing one.

If the CMS has a support system, consider using it for ecommerce website development because, in case of any technical crisis, you will have a reliable place to seek help from.

Taking assistance from an ecommerce development company is advisable in case of confusion. Skynet Technologies can help you to choose the right CMS to achieve your business goals by reaching the right audiences. Skynet Technologies provides various ecommerce solution on different CMS including Drupal, WordPress and magneto. Fill out the form given below to request a free quote or mail it at hello@skynetindia.info

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!
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Top ecommerce SEO strategies that you should implement in 2023!

By | Date posted: | Last updated: February 27, 2023
ecommerce seo strategies

Why do you need to plan SEO strategies for ecommerce?

Well, the answer is quite obvious; to become visible to your audiences, earn organic traffic on your ecommerce website, and run your business effectively.

Without proper ecommerce SEO strategies, your website will not be able to survive for a longer time and your competitors will leverage your weaknesses to grab colossal market share.

Traffic and conversions are the reasons why you’ve launched your ecommerce website. But only launch is not sufficient, ecommerce requires SEO effort to build a brand name and secure a decent position in search engines. Thus, put your effort into planning and applying the right SEO strategies.

Google keeps updating its SEO algorithms as per changing market trends; thereby, you have to be aware of all new algorithms and update & maintain your ecommerce website’s SEO strategies regularly.

Let’s see what you can do in 2023 and uplift your ecommerce SEO.

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Facets that are crucial for ecommerce SEO strategy

When no two ecommerce stores are similar in their operations, then how their SEO strategies can be the same? Plan strategies that are perfect for your online business.

1. Strategies related to products

For a strong business operation, a robust product strategy is a must. Ecommerce implies buying and selling of products; thus, product strategy is the most important strategy to boost ecommerce SEO.

To market, showcase, and deliver your products, you need strategies that can help significantly improve business operations. Product strategies include everything you to boost product pages such as product image optimization, right keywords application, meta tags optimization, product descriptions, etc.

2. Strategies related to customers

Whatever you do in your ecommerce store is for customers; thus, attracting and maintaining a healthy relationship with them is crucial. How do you interact with your customers? Are they satisfied with your products and services? Do they only shop from your ecommerce store or go to your competitors as well? These are some brainstorming topics to work on in order to improve customers’ retention.

3. Strategies considering the business niche

Before you start investing in SEO strategies, think about your business and industry requirements. Plan the way which will be suitable for your business vision, mission, employees’ growth, and market trends. Work on internal planning and operations, besides product and customer strategies.

Tactics to create best ecommerce SEO strategies!

1. Research everything about competitors

Analyse which are competitors’ best-performing pages. You can also conduct a keyword gap analysis to know for which keywords your competitors are ranking. This gap analysis will help you to make the right strategies for your ecommerce website. You can use the Keyword Gap tool and compare your and competitors’ domain to know the keywords that are working for your competitors.

Their broken links are also an opportunity for you. Look for competitors’ broken external links using the Backlink Analytics tool and analyse their indexed and broken pages. Their broken pages can be a backlink for you. Reach out to the websites (you found on backlink analysis) that can link back to your ecommerce website.

2. Internal & external links and their right usage

Links work very well in SEO; thus, don’t forget to link pages internally. They help search engines and users to connect pages and follow a logical path.

Some links are not useful for your ecommerce website, such links are called Toxic Links. You must remove those links as soon as possible. Toxic links can be the reason of buying un-reliable links, using automated programs, low-quality bookmark site links, or over-optimized links in forum comments. You can find toxic links using the Backlink Audit tool and remove them.

Earn high authority backlinks with the help of digital marketing strategies such as writing press releases, reactive PR, creating data-driven content, etc.

Also, use brand mentions as a link. If some website is mentioning your brand name in any of their posts, but not linking your site; that is a loss. Find such mentions and make them turn into links. The Media Monitoring tool will help you to easily find such mentions.

3. Optimization

Ecommerce optimization is important for search engines. Its pages, images, content, and all components need to be optimized in order to become search engines’ favorites. Also, you must tweak SEO strategies to leverage SERPs features such as People Also Ask.

A search engine’s first page can only have ten links. However, they have People Also Ask (PAA) section, and your ecommerce link can fall in this category. If your ecommerce link is optimized for PAA, it increases CTR, helps you to appear on the top page of search engines, and is good for brand awareness as well.

Position tracking tool helps you to know existing SERP features to optimize your ecommerce website accordingly.

Apart from that, work on website speed, page experience, and follow all the other SEO best practices to improve the ecommerce website’s performance.

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Optimize ecommerce website for Core Web Vitals

Core Web Vitals are metrics that are used by Google to measure a website’s performance and user experience. It includes Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). These metrics focus on the ecommerce website’s page load time, elements’ interactivity with users, and page layout presentation.

Audit Core Web Vitals results and if required, make changes, and optimize website pages.

Go with trends

Ecommerce websites are supposed to follow the most trending practices to evolve continuously to offer the ultra-modern experience to all the users. Technology is coming up with new trends every now and then; and if you are not updating your website with the latest trends, your competitors will outrank your website from search engines.

There are new chatbots have come into the market, which are based on AI and revolutionary for ecommerce business. Online assistance was used by ecommerce websites until now to provide support to their customers. But the latest bots are more than online assistance. Know more about them and integrate them in your ecommerce store.

Update payment options with new ones. Other than debit and credit cards, now modern users prefer digital wallets. Include as many new payment options as you can to improve conversions and reduce the abandoned cart problem.

Also, each ecommerce website must focus on M-commerce since mobile phones have become the most preferred way to shop for maximum shoppers. Thus, a mobile-friendly ecommerce website is definitely required to improve its SEO.

Summing Up

Keep a tab on new trends and tweak your SEO strategies accordingly. This is the only way to endure the competition. Identify the areas in which you are excelling and facets that need to be bolstered.

Planning and consistency can help you to maintain your brand reputation and rankings in search engines. Hiring a digital marketing agency is the best option to maintain consistency in your SEO efforts. If you are searching for an SEO service provider, then Skynet Technologies can be a good fit for you. Skynet Technologies is a SEMrush agency partner who provides complete SEO services like technical SEO, on-page SEO, off-page SEO, and many more. Fill out the form below to know more about SEO packages or send mail to hello@skynetindia.info.

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!
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Ecommerce website in Laravel could be your next perfect choice: Here’s why!

By | Date posted: | Last updated: January 14, 2023
Ecommerce Website in Laravel

Digitization has forced every business to go online. Though ecommerce started touching lives many years before, its evolution happened in the last one decade.

Ecommerce development is inevitable for organizations and their audiences as well. It is an essential need for both. That is the reason, organizations strive for the best ecommerce development and seeking for technologies that can provide the same. Among ample available options for ecommerce development, you need to choose whichever you think will suit your business requirements.

However, PHP is one such technology that has brought some mind-blowing platforms for ecommerce development. Have you heard about Laravel? It is a flawless framework, which is built on PHP. Laravel is armoured with tools and features that are best for ecommerce development.

If you wish to develop an ecommerce website in Laravel and want to know that how Laravel can be a perfect choice for it, then read this article.

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Ecommerce website in Laravel framework

Do you know the ecommerce ecosystem and data processes? If yes, then you must take a step ahead toward Laravel for ecommerce creation. Instead of going for a proper CMS, a PHP framework like Laravel is a better option. Because it helps you with exceptional web app creation in less time to market. Besides Laravel has colossal Laravel community support of dedicated developers as well.

There are ecommerce packages available in Laravel with some modern, next-gen platforms, which make the development process easier and more effective. Some of the packages with Laravel are Bagisto, Aimeos, and more are the most incredible combinations for ecommerce development.

Laravel package with these brilliant platforms offers benefits to an ecommerce business like speed, scalability, authentication, authorization, and security from web attacks. Many large ecommerce websites have opted for Laravel as their development platform and leveraging its amazing features with unrivalled combinations.

Advantages of using Laravel ecommerce websites

Laravel framework offers you immensely creative yet sturdy ecommerce development with myriad advantages.

1. Quick solutions

The biggest benefits of using Laravel for ecommerce development is that it helps you with quick aftermaths. Get a flawless website to run your ecommerce store. Laravel also has myriad in-built features that make it perfect for ecommerce development, for example, support for queued jobs, powerful ORM, and an authentication system.

2. Most secured

These days, keeping your data secured is another big task after ecommerce development. Laravel ensures negligible to zero security breaches with its robust security features.

HTTP basics, Digest, and OAuth authentication are various authentication methods given by Laravel to strengthen your ecommerce site security. It has a role-based system for authorizing users. It is easy to assign roles to users and then specify the actions users ought to perform based on their roles.

Moreover, Laravel uses the AES-256-CBC algorithm to encrypt data. Cross-site request forgery protection is also there to prevent unauthorized requests.

Blade templating engine provides security features like automatic cross-site scripting protection. Other than these in-built features, Laravel also has tools and libraries that can be used to improve the site’s security. For example, Eloquent ORM protects your database from SQL injections.

3. Cross-platform integration

Laravel framework uses PHP-FIG’s PSR-7 standard for cross-platform integration. It utilizes the same HTTP messages for every platform to enhance the code’s consistency and reliability. And the use of PSR-7 is also one reason that makes codes more readable.

This feature is a boon for Laravel developers because it helps them to write codes for various platforms with minimum changes. It saves the time of developers and makes the development process smoother and faster.

4. Effortless third-party integration

Laravel makes third-party integration simple with its powerful tools like Homestead, Eloquent ORM, and Blade templating engine.

5. Pocket-friendly

This framework is open-source and easily available to use. Any size of business can start using this PHP framework to build their ecommerce website at the lowest investments.

To know choose best between Core PHP and Laravel, you can check our article on Core PHP Vs Laravel Framework.

6. Flexible checkout

Laravel includes a powerful shopping cart system, which is a must for ecommerce. Additionally, it has all the major payment gateways (PayPal, Stripe, etc.) integrations to accept payments. With plenty of other features, this framework provides everything an organization needs to build an effective ecommerce.

7. Scalability

Ecommerce business constantly needs to introduce new products and keep a track of suppliers and inventories, which ultimately pushes the need for a scalable solution to cater to the requirements of a growing business.

Laravel has pre-installed libraries and features that help you make an amazing ecommerce website. Also, CMS updates lead to undesired overheads in web applications. However, if you are using Laravel, then you are free from those issues as well.

8. Multi-channel support

Laravel offers a complete multi-channel ecommerce experience. As mentioned above, external integrations are easy with Laravel. Thus, it is possible to build an advanced multi-channel ecommerce network by integrating different channels where a business wishes to expand its operations.

9. Smooth migration

This PHP framework, being a dynamic open-source platform, offers seamless migration from any other platform to Laravel. It is quite easy for an ecommerce store to operate without losing its crucial data if migration happens smoothly.

10. SEO-friendly ecommerce website

Laravel helps in generating SEO-friendly URLs and it is built with other features & functionalities that boost technical SEO and Off-page SEO, such as the simple method of URL routing, automation testing, website speed, etc.

Progressive web apps with the Laravel framework can make a powerful ecommerce website. With insane speed, pleasing user experience, and less bounce rate, your ecommerce website will rule the SERPs.

Ecommerce development using Laravel packages

Laravel is the developers’ preferred framework for above mentioned and many other reasons. You know Laravel offers packages with other incredible technologies, which make the development process much easier.

Laravel-Bagisto

Bagisto is an amazing ecommerce system, built for every level of users to help them establish their accessible ecommerce operations. It comes with an array of exceptional features that enhance the functionalities of your ecommerce website and give you total control over it.

With Laravel, Bagisto makes it possible to manage products easily as per customers’ demands. It provides you with a seamless cart and checkout process, which is much needed for an ecommerce website. Laravel-Bagisto is a versatile package that helps you set up your ecommerce store in fewer resources and time.

Laravel-Aimeos

Aimeos itself is a flawless platform and when it collaborates with Laravel, you can imagine the level of aftermath created by these two incredible technologies. This combination brings an amazing shopping cart with myriad extra features like configurable themes, language support, and ready-to-use SEO tools.

The blend of effective database architecture and optimized servers provides blazing-fast speed to the ecommerce website. One of the biggest benefits of the Laravel-Aimeos combination is zero latency.

Wrapping up

To have a sustainable ecommerce web app, it is crucial to have a framework that offers a robust, efficient, and evolving structure. Laravel is one such technology, which helps you to meet your business goals while keeping track of scalability as well.

The cherry on the top is that security features are robust enough to provide you with a fully shielded ecommerce setup. So, Laravel is a framework that gets all the ticks in right for ecommerce development. But how can you take full advantage of Laravel framework? For the solution, you can contact Skynet Technologies, who provides Laravel development and specialize in various industry including ecommerce. Skynet Technologies has highly skilled developers who works on various ecommerce technologies to provide reliable ecommerce solution, so, your business can soar to the new height.

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!
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BigCommerce Abandoned Cart Issues – Reasons and Recovery Tips to Boost the Sales!

By | Date posted: | Last updated: February 7, 2023
abandoned carts bigcommerce

Forget something? Distracted? Confused? These are a few notifications that you send to your users when they add products to their cart and then leave it abandoned for some reason.

BigCommerce abandoned cart is troublesome for website owners. You know your users are leaving the website without giving you conversions, but what you don’t know is why they are leaving. Though two crucial reasons shipping costs and complicated checkouts are the most common issues behind abandoned carts for any website; there are other known and unknown reasons as well.

Analytics help you most of the time to know the abandoned cart trends, however, some reasons are still unspecified. Nevertheless, abandoned cart is not always a problem. At times, customers leave it just for some time and then come back on their own to complete the order.

Fortunately, BigCommerce has tools that can reduce the abandoned cart problem significantly and help you get those reluctant customers who have some or other issues due to which they leave the cart abandoned.

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Tool to eliminate abandoned cart issue – BigCommerce Abandoned Cart Saver

BigCommerce has a tool to vanish your abandoned cart problem, which is known as BigCommerce Abandoned Cart Saver. This tool is available in all the BigCommerce Plus, Pro, and Enterprise plans, but not available with the Standard plan.

Abandoned Cart Saver helps you to set up and automatically send notifications and emails to the users who abandoned their shopping carts. This is a way to remind them about the cart and recover a lost sale.

To use BigCommerce Abandoned Cart Saver, you need to follow a few steps to enable and customize this feature.

  1. Click on ‘Shop Setup’ once you sign in to your BigCommerce account.
  2. Click on ‘Store Settings’.
  3. In settings, you have to choose ‘Miscellaneous’.
  4. Then scroll down to find the options of ‘Abandoned Cart Notification’, ‘Abandoned Cart Emails’, and ‘Converted Cart Emails’.

    Abandoned Cart Notification helps in sending messages to visitors who left their carts.

    You can configure the Abandoned Cart Email feature to send emails to visitors, but for big stores, it should be properly determined how many abandoned carts can be used in each abandoned cart email.

    Converted cart emails lets you know that a visitor has returned and completed the order by sending you an email. However, if you are using any third-party solution such as Mailchimp to get this information, then you should disable the converted cart email feature.

  5. To customize cart abandonment alerts, return to your dashboard and click on ‘Marketing’ and update the alerts.
  6. Check the box given next to Abandoned Cart Notifications.
  7. You can see abandoned cart alerts have been set up for the next hour, or the next two days or so. You can create several alerts as per your requirements. But note that, only three of them will be active at the same time.

    You can also edit a current message by selecting the ‘Edit’ option from the ellipsis icon in the Action tab.

  8. When you will be in the abandoned cart message editor, you will find some fields such as

    From- which is your store’s email address

    Topic- email’s subject line

    The body of the mail is nothing but the message that you will send

    Coupon code- There is a dropdown menu from where you can choose the code you’ve made

    Then select the email as one of the three active emails.

    And then email is ready to send (Don’t forget to set the span for which the cart will be abandoned before the message will be sent. Range can be from 1 hour to 10 days.)

  9. Make sure only three emails are activated. If you have inserted a post, then deactivate one of the default emails.
  10. To adjust the footer of your lost email (because it will be the same as other emails), go to your dashboard and click on ‘Storefront’.
  11. Click on ‘Email Templates’.
  12. Increase the Snippets folder and click on the ‘Edit’ button for EmailFooter.html
  13. Make the changes in the footer and save your work by clicking on the ‘Save’ button.

 

Apps to Reduce Abandoned Cart Problem

Majorly, cart abandonment happens due to poor shopping and checkout experiences. BigCommerce has some applications that help you recover lost carts. Let’s know about them.

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1. Cart Stacking

This app gives you a thirty-day free trial option so that you can check if this application is suitable for your business needs or not. Cart Stacking is helpful to send custom-designed emails to users who left the carts abandoned during its free trial as well and help you recover several abandoned carts.

2. Chated.io

A significant number of carts are discarded before their checkout, which is a huge loss for the Ecommerce industry. Chated.io help you to tailor and plan those three active emails to deliver to customers who left abandoned carts.

3. Coplot:bot

This application is also the same, helping you to recover abandoned carts, and setting this up is easier. Coplot:bot keeps on reminding those users about their carts via Facebook at regular intervals until they are back to store to complete the order. It also helps you to display your products to your target audience at right time, which increases your conversions.

4. Remarkety

This application assists you to know the shopping behaviour and buying background of your users. Using this valuable information, you can send appropriate messages to the users and avoid abandoned cart issues. Remarkety has one incredible feature to segment your audience with product recommendations. Besides, it sends customized discounts to users as per their previous shopping history and re-engages them.

5. Mailbot

Mailbot takes care of email marketing using a reliable automation feature. The application helps you to prepare, draft, and schedule newsletters and drip promotions for weekly distribution. It enables you to create divisions with multi-levelled criteria to reach every single customer of your store. You can also create pre-built promotions, recoup missed sales, recover discarded carts, and retain existing customers through customized communications.

6. Springbot

Springbot provides you with data-driven targeting advice to make insightful choices. Small to medium-sized retailers can leverage the information and improve their marketing efforts. You get analytics and marketing automation in a single dynamic platform that vanishes the need for various resources. The application is a little difficult to operate; however, it simplifies monitoring and operating a multi-channel strategy.

7. Conversion

It is a feature-rich application that helps you to re-engage, capture, recover, convert, and repeat the sale. Conversion combines robust email marketing and user-generated content platforms to engage users in building brand confidence.

8. SmartrMail

This application helps you to mix and match deals with follow-up emails. It also tells you which deal is more effective to club with emails.

9. Marketing Cloud Connector

This application helps you to expand the CRM and Ecommerce network using the idea of operation first. It allows you to sync the different groups, users, and products to run email campaigns smoothly and effectively. You can also export the abandoned cart information to the marketing cloud data extension and reach out to the abandoned carts to improve conversions.

10. Revamp CRM

It is an Ecommerce and sales CRM that incorporates segmentation and automatic email marketing. It has more than Forty features that can be used to separate users in no time based on their shopping behaviour.

Wrapping up

So, BigCommerce has an in-built feature and ample apps to eliminate cart abandonment issues. Other than that, you can use Google Analytics, send push notifications, and work on checkout page optimization to improve this critical problem.

In a nutshell, you must strive to deliver an exceptional experience to modern customers in order to get maximum conversions and negligible cart abandonment. BigCommerce has made your work easier but if you need help finding out the right solution, hire a Skynet Technologies who provides Bigcommerce development services. If you want to secure your big commerce shopping cart or want big commerce integration service then Skynet Technologies is the one-stop solution for all of these problems problem.

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!
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