How Ecommerce Store Personalization grows the Shopping Experience, Sales & Loyalty?

By | Date posted: | Last updated: May 31, 2021
Ecommerce Store Personalization

The topic of personalization in ecommerce store is widespread but is still in its beginning. Ecommerce Store is become the central point of contact for their customers. Users want an individual offer; the boring digital store is no longer enough to convince potential customers of their own products. It is time for retailers to create more original ecommerce store and see them as their own ecosystems.

Is personalization in ecommerce store truly worthwhile?

Nowadays, creating and operating an ecommerce store alone is no longer enough to be successful online. It is much more about offering personalization to the customer. The more precisely the offer fits the customer, the higher the likelihood of conversion. The customers who go online to find a specific product. Anyone who is offered a completely wrong product on the way to making a purchase decision will probably leave the ecommerce store quickly and look elsewhere. That’s why personalization is so important in ecommerce store to offer their customers exactly what they’re looking for.

What options does a personalization offer in ecommerce store?

Studies have shown that a personal address with first and / or last name after logging into a store is perceived as positive by many users. There are also other effective options for personalization in ecommerce store.

Personalization in gender:

Classic gender segregation is a thing of the past in our modern society. However, it can be very useful when personalizing ecommerce store or website. After the visit and the first product selection, the ecommerce store remembers the decision and offers men or women the right offers next time. This results in the possibility of a personalized homepage: You can only make the most individually tailored offers and make optimal use of the entire space on the homepage. The profit in terms of ecommerce personalization is obvious:

  • Individual approach to the customer
  • Optimized presentation of the offer

Basis of surfing behaviour:

The surfing behaviour of users can be analysed based on the customer journey. In this way, retailers can find out which products or categories the customer has looked at and align their range of goods accordingly with these interests. Also, very specific product recommendations can play out.

Retargeting:

With retargeting, user behaviour within the ecommerce store is analysed and suitable advertisements are displayed on external pages. Retailers offer products that customers have already viewed and products that could be a good alternative. The principle is very simple: If goods or services were viewed particularly frequently, this indicates increased interest and a certain intention to buy. The chances that the prospect will become a customer are likely and will increase if you offer the potential customer appropriate offers from your side.

Personalized pricing:

Even the prices of a product can now be personalized. A / B testing is used to determine what a user is willing to pay for a specific product based on a user’s past buying behaviour. In this way, individual offers can be made, which contributes to increasing the conversion rate.

Meet your customers

One word has got around by now: If you have ecommerce store, you know that certain data must disclose for personal offers. Now that the new General Data Protection Regulation has come out, customers must be sufficiently informed.

The following applies to online store operators:

  • An appealing store design attracts visitors and, among other things, ensures a longer stay.
  • Customer come back when they satisfied with the offer and service.
  • Transparent communication rounds off a professional appearance.
  • Traders should always tell their customers exactly what data they are collecting and for what purposes they are doing it.
  • Of course, there must always be the option of refusing to provide information.

Would you like to meet your customers with content that corresponds to their interests and thus increase your conversion rate? An appealing ecommerce store design is the first requirement. Target group-specific content can be disseminated with competent email marketing campaigns and published on dynamic landing pages. Get support from our professional web development agency and get advice on how to design your ecommerce website or store individually, improve the customer experience and pick up your customers exactly where you are with personalized offers.

If you are looking to reinvent ecommerce store personalization, new marketing opportunities for your existing online store, revamp your existing online store, or want to create a new online store, Please explore our ecommerce solutions! We also provide ecommerce website maintenance services, online store maintenance services and more. For more information, Please visit our website maintenance services!

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!
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Is Drupal Commerce Best Fit for your Online Store Development?

By | Date posted: | Last updated: March 8, 2022
Drupal Commerce Store

Ecommerce is one of the thriving businesses in recent times. With the pandemic engulfing the whole globe, many businesses are also finding it difficult to grapple with situations and stay relevant. There has been a recorded drop in the traditional brick-and-mortar retail sales in the USA. Many analytics reports have shown a spiraling rise in ecommerce sales and revenue. Thus, the current trends are pushing many people to take their businesses online because that’s where the customers are!

The million-dollar question now is to pick the best platform to build their online store. With so many options around, businesses are finding it tough to choose the best platform that meets their business needs. Drupal Commerce is one of the best, which was built in 2011 from the ground up to integrate with Drupal CMS.

In this article, we will explore why Drupal Commerce is the best fit for your ecommerce store.

Enterprise-level CMS

Drupal Commerce is built on enterprise-level Drupal CMS which is highly scalable for your ecommerce business. Drupal CMS provides great support to your business by building a strong connection between your business features and content. It makes it easy for anyone on your team to work on your website and list your products and keep it updated for the customers.

Ease of Installation

Once you are familiar with the Drupal CMS, you might have some knowledge about Drupal modules. Some are not user-friendly when it comes to installation. But ecommerce module is one the easiest to install and configure.

Fully ecommerce-configured

Once you complete the installation, you can immediately start with the configuration and kickstart your ecommerce business and keep it running. You can have a comprehensive shopping cart, dynamic product additions, custom themes, and attributes. Catalog and inventory management can also be created with ease.

Pricing

Drupal Commerce is open-source and free to use. Drupal Commerce offers great software quality at reduced rates. There won’t be any need for premium plugins. The only price you need to pay is the hosting fee and for support, if you need it. The pricing for support also varies from vendor to vendor and it comes in different variants.

Easy Customizations

Drupal Commerce offers a great deal of customization. You can play around with ease when it comes to design too. It also supports subscription-based business models accommodating the sales of both physical products and ecommerce stores.

Drupal Community is one of the most dynamic ever and widespread across the globe. They develop contributed module periodically to increase the flexibility of your Drupal Commerce store.

Themes and Templates

There are a variety of Drupal themes and templates from which you can choose from and create the face of your ecommerce site as per your needs.

Unlimited Extensibility

Drupal has one of the most devoted global community that periodically contributes hundreds of free extensions – modules, packages, themes that could enhance the functionality, improve the designs and right distribution strategy.

Ease of use for the marketing team

Your marketing team who may have limited technical experience also finds it easier to manage and use your website. They can also update the product listing pages and start the marketing campaigns with ease. Any new marketing ideas can be implemented with no help from the tech team.

Security

Drupal CMS offers built-in security features that enhance your site security. Drupal also receives regular bug fixes and patches to keep your websites from any potential security threats.

Speed

Drupal ecommerce website provide incredible speed levels and offer dynamic customer experiences. For instance, customers will have a real-time shopping experience- with choosing the products, adding to the cart, and payment completion without any interruptions. They can complete their transactions quickly which improves their user experience. This will also be reflected in the conversion rate.

Content-driven ecommerce

There are various isolated ecommerce platforms in the market and you need to put in a lot of effort to integrate your ecommerce platform into a content management system. But with Drupal CMS, expect a seamless integration that happens organically.

Integration with Payment Gateways

Drupal facilitates around more than 80+ payment gateway integrations. With every popular payment gateway integration, your users find it easy to complete the transaction. This even reduces your cart abandonment rates.

Responsive ecommerce designs

Drupal CMS comes with a mobile-first design strategy making Drupal Commerce responsive across all devices – desktop, phone, or a tablet.

Multilingual

With Drupal CMS, you can have a multilingual online store catering to your business to the international markets as well. Drupal is undoubtedly the ideal choice if you are taking your business overseas. It supports more than 100 global languages improving the cross-country reach of your ecommerce business.

Granular Roles and Permissions

Drupal lets you assign roles and permissions to ensure that any unauthorized access is forbidden. Only the authorized members of your team can be able to edit the product listings, manage the orders and other information on your website.

Social reach

Drupal Commerce can be integrated with most of the social platforms like Twitter, Facebook, Pinterest. This increases the social reach of your ecommerce pages and improves your inbound traffic.

SEO optimized

Drupal websites have many built-in SEO modules and plugins that improve your search engine rankings and drive organic traffic to your website. Check out the guide on how Drupal SEO Service can be a game changer for your business website.

Additional features

In addition to the above tempting features, Drupal Commerce offers additional features like multi-store support, multiple currency management, PCI compliance, and other advanced search options.

Wrap-up

Drupal offers robust and powerful support to your ecommerce business. With one of the safest platforms and serving from small to larger enterprises, Drupal is an ideal choice for your ecommerce business.

If you need any assistance with the installation and configuration, Skynet Technologies could help you out. We have got power-packed Drupal expertise to provide you with all the requisite knowledge and help you to set up your Drupal Commerce store.

We offer Best Drupal commerce development Services, Drupal ecommerce solution, Drupal web development and other related web development services in USA. We also provide Drupal website maintenance services, Drupal migration and Drupal website SEO audit, Drupal application security audit. For more information, Please visit our Drupal maintenance services!

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!
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Why Headless Drupal Commerce is Future of Ecommerce Solution?

By | Date posted: | Last updated: April 28, 2021
Headless Drupal Commerce

Performance and customer experience which were once an afterthought, are now vitally important with rising customer expectations and with a dramatic shift in the way they shop.
Anyone who in the ecommerce business knows that an intuitive customer experience creates the best first impression and wins over customers.

Some of the best ecommerce outlets like Amazon have reduced the loading time to improve their performance. They also took efforts to provide the best customer experience which increased their repeat customer base as well as the conversion rate.

With a spiraling number of ecommerce sites today, it was also noted that many are struggling to compete and only a few ecommerce businesses are leading the pack.

What is Headless Drupal?

When the front end of your Drupal Commerce Development is decoupled from the backend it is referred to as headless Drupal Commerce architecture. In other words, we are segregating the presentation layer from the commerce stack. This decoupling of Drupal Commerce improves the scalability and flexibility of eCommerce solutions.

Issues with the traditional Drupal architecture

  • In traditional Drupal architecture, you would experience design constraints when you make alterations. A lot of time is consumed in handling the database, editing the code, and customize the front-end design.
  • In traditional commerce, developers have to work with multiple lines of code even for simple customization. They may have to see that the database layer isn’t affected in the backend.

Benefits of Headless Drupal Ecommerce

Easy Customization

Decoupling of both front-end and back-end facilitates easy customization to help you create the ideal customer experience, use the CRM, data management, and personalization tools without any performance issues.

  • In a headless Drupal Commerce, marketers and merchants don’t have to worry about the back-end setup. They can make customizations, alterations, and experiment with the shopping experiences.
  • The frontend developers also do not have to worry about handling the databases. They can create everything from scratch in headless commerce.
  • In headless commerce, you would have more room for customization. You don’t have to dread over dealing with any of the backend features while working on the look and feel of the Drupal Commerce platform.

Enhanced Shopping Experience

Headless Drupal Commerce gives a great shopping experience to all the stakeholders – developers finding it easier to make changes to the product listings and other modules, merchants with administering the store, and end-users with content-rich experience. An API-based headless Drupal Commerce is creating a boom in the ecommerce market and provides the scalability and flexibility to deliver incredible shopping experiences to the customers.

Personalization

Personalization is the foremost factor that drives conversions. Customers find it extremely frustrating if their shopping experience isn’t personalized. They wouldn’t mind their data being collected and analyzed if that provides a personalized shopping experience to them. In headless Drupal Commerce, the data collection and user segmentation become easier. In other monolithic architectures, the tools used for this purpose may show some performance lapses. In headless Drupal Commerce, these tools and personalization systems are easier to implement without slowing things down.

Best front-end tools and portable backends

With backend decoupled from the front end, there are no restrictions on picking up the best front-end tools for your platform. You don’t have to worry about the coupled solutions and pick faster and cost-effective solutions. Also, the frontend team can work without relying on the Drupal developers if they need to work on the styling of the websites.

Smooth Upgrade

With 70% of the Drupal platforms still on Drupal 7 and with the recent release of Drupal 9 and the older versions reaching their end-of-life, one needs a smoother upgrade to the latest versions. Adopting the new versions has always been time-consuming and this can be reduced if Drupal goes headless and become a decoupled model.

Portable Data

In traditional architecture, your content is in Drupal’s web of database which is huge and complicated. With decoupling it, your entire content becomes easily available and portable with an API.

Ultrahigh Speed

Headless Drupal Commerce sites are faster and reactive. Without the tight Drupal architecture, the whole setup is not overloaded and it is reflected in the performance. Many headless ecommerce websites have shown faster loading speeds with decoupled shopping carts.

Rich and Interactive Cart Experiences

Decoupled Drupal Commerce provides an enhanced interactive experience with features like push notifications, real-time updates & previews of the cart, updating the cart without page reloading, and many more.

Omnichannel Presence

Headless Drupal store can enjoy an omnichannel Commerce with the same data displayed in different ways. You can share the content and data on a mobile app, websites, or web apps. The large choice of front-end technologies won’t restrict you to one platform and hence you can multiply the benefits.

Finding the bugs easily

When the presentation layer is decoupled from the backend, you are bound to uncover some issues. Fixing theseis decoupled from the backend it is referred to as headless Drupal Commerce architecture. bugs via API updates contributed to improving the Drupal core and this even helped in fine-tuning the entire application structure.

Do you need Headless Drupal ecommerce?

Many enterprises are catching up with the latest trends in the market and adapting tools that improve their customer experiences. Headless Drupal Commerce is becoming one of the most important benchmarks for ecommerce businesses to survive in the market. Decoupled Drupal Commerce is more data-centric, personalized, and faster winning the customers and improving conversions.

Many ecommerce businesses have already been facing the competitive heat from other companies which have been faring extremely well. They realized that sooner or later, it is imperative for them to go headless for providing a consistent and engaging customer experience.

Conclusion

If you are still wondering if you need a shift to headless, first understand your end goals. If speed and customer experience are affecting your business revenue, you don’t want to lose more customers to your competitors who are already on headless architecture. With time, more and more businesses will be showing a paradigm shift from traditional to the headless framework. So it is advisable to gear up for the future and not lose out in the race.

If you are looking for headless Drupal commerce solution, Drupal ecommerce solution, Drupal web development, Drupal commerce development and other related web development services, please explore our Drupal web development services! We also provide Drupal website maintenance services, Drupal migration and Drupal website SEO audit, Drupal application security audit. For more information, Please visit our Drupal maintenance services!

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!
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How to relaunch an online store? How it can boost the sales volume!

By | Date posted: | Last updated: May 28, 2021
Online Store Relaunch

An online store relaunch can push your sales numbers properly if you approach it in the right way. Read how it works here!

What you need to consider for a successful restart?

There are many reasons to open your own online store. This step can be done for current or design reasons. However, it can be just as necessary or desirable if the entire company is realigned or the existing store system is changed.

In order for it to be crowned with success, you have to take many aspects into account, from planning to concrete implementation to the final launch.

Clearly define expectations of the online store relaunch

If you want to give your ecommerce website or online store a new design, the first step should be to answer the question, what do you expect from this measure – and how can these ideas be implemented.

Analyse the weaknesses of your ecommerce store and think about concrete approaches with which these can be eliminated. In addition, you should also question those processes that are already running smoothly.

The next step is to select the ecommerce system with which you can best implement your wishes and ideas.

Standard or individual template?

By choosing the ecommerce system you have laid the foundation for your online business. The question now is whether you would like to have a ready-made design or an individual solution – both have their specific advantages:

With pre-made templates, you can do the relaunch much faster because you save the effort of design programming. Depending on the complexity, you would have to plan between 3 and 6 weeks. After the settings for the individual pages have been made, you can fill them with your products.

Individual templates require a lot of programming effort, but you then have the option to tailor the look of the website to your company. You can also tweak a lot of screws to offer your customers an even more personalize shopping experience. Personalize shopping is becoming increasingly important in the current flooding of users. You can use your online store to stand out from the numerous other online stores and leave a lasting positive impression on users. The offers on the Internet are becoming more and more similar, so the shopping experience is a decisive factor: How do users feel? Do they find their way well? Through a usability tailored to the target group, the conversion rate is demonstrably and permanently heard.

The development phase before the relaunch of your online store

Now that the design has been completed, it goes to the development phase of your ecommerce website or an online store:

Two things are particularly important: First, the development environment must be selected so that it fits the system. On the other hand, you must ensure that your ecommerce store is not found by search engines during this time by placing the newly built pages on NOINDEX. This setting, which you make via the meta tags, means that Google & Co. Don’t downgrade because of duplicate content.

Speaking of Google, SEO is an essential building block when relaunching an ecommerce website or online store. In addition to the user-friendliness of the page, search engine rankings are one of the most important factors for success in online store.

Watch out for:

  • Working 301 redirects to the new URLs
  • A sitemap (which is set to NOINDEX and FOLLOW in the meta settings)

Generally good metadata such as tags, alt attributes etc.

  • Adequate number of internal links

If you are new to the world of search engine optimization, it is advisable to hire an SEO agency.

In addition, you have to make other essential decisions for the relaunch:

  • Which payment options should the user have? Would you like to get new or different payment providers on board?
  • With what logistics providers will work together and they are connected through interfaces to the ecommerce? How is smooth shipping ensured?
  • Should ERP systems be integrated? These support you in procurement planning and you always have an overview of how your ecommerce website or online store is developing.
  • How can awareness of the ecommerce store be funded? Those who are not present on the Internet practically do not exist.

In addition to the rankings of the actual online store pages, a blog can also attract additional traffic to the website. You can use information-related search queries and establish yourself as an expert in your field. In this context, social media tools are also a success factor. Likes and shares of users are extremely valuable because they are authentic recommendations for others.

Stay alert after the relaunch of Online store

Expecting perfection in the first few weeks is not too realistic. It is important to analyse and eliminate the errors that occur. This is especially true for 404 errors. The entire structure of your store can be examined with tools. This makes it much easier for you to turn the right screws and ensure that the relaunch of your store is a success. We are happy to assist you for any type of ecommerce solution advice at any time.

If you are looking to revamp your existing online store, new marketing opportunities for your existing online store or want to create a new online store, Please explore our ecommerce solutions! We also provide ecommerce website maintenance services, online store maintenance services and more. For more information, Please visit our website maintenance services!

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!
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